Research On The Impact Of E-commerce Marketing On The Development Of Fruit Industry In South Of The Five Ridges

The fruit industry has a long history.China is the largest fruit producer in the world,It ranks first among 13 countries in the world with more than 10 million tons of output.,Fruit is one of the leading characters in fresh agricultural products,Its output and market capacity are very large.Maoming,Guangdong is a suitable place for subtropical fruit.Litchi,longan and Sanhua Plum,which are rich in Maoming,are special fruits in southern China.Also known as south of the Five Ridges fruit.In recent years,the phenomenon of "high yield and no harvest" has been widespread in the fruit industry all over the country,which has sounded the alarm for the fruit industry in south of the Five Ridges.Driven by market driven supply side reform,the development of fruit industry has an excellent prospect for promoting agricultural income.Although Maoming is the first city of Chinese fruit,its fruit industry is big and not strong.It lacks the brand of great influence.Therefore,it will greatly affect the economic benefit of the fruit industry and the increase of farmers’ income.The first part of this paper is the introduction.This paper introduces the research background,scope,research,methods and routes;the second part introduces some common marketing of e-commerce at home and abroad,and the enlightenment to the development of e-commerce in China;the third part,through the four stages of domestic e-commerce marketing and its development experience,studies the six modes of e-commerce development in China at present;and the fourth part.This paper summarizes the advantages of electronic commerce than traditional business activities.The fifth part introduces the successful cases of six kinds of fruit marketing at home and abroad(Mexico cattle oil,Chilean blueberry and cherry,Zoucheng strawberry,Ganzhou navel orange,Xinyi Sanhua Li,Zengcheng green green etc.),and studies the role and marketing means of e-commerce marketing in all kinds of fruit marketing.The sixth part analyses the advantages and disadvantages of the main marketing mode of Maoming fresh agricultural products,selects the fruit marketing scheme which is in accordance with the customer value orientation based on the AHP analytic hierarchy process,and uses the judgment matrix calculation method to influence the consumer behavior factors,the industrial organization model and the social service as the research object,through several major aspects.Fresh e-commerceoperators track consumer’s buying behavior and form big data.Based on the analytic hierarchy process(AHP),consumers prefer the diversification of products and fruits with higher quality.The marketing scheme is screened,and e-commerce marketing is characterized by virtualization of transactions,anonymity of transactions,high transaction efficiency and low transaction costs.Therefore,e-business is more consistent with the development of the fruit industry.E-commerce marketing has a practical guiding significance for the development of the fruit industry in south of the Five Ridges.The direction of the adjustment of the fruit industry structure should make the ecommerce make a certain influence in the consumer.The research shows that e-commerce marketing has the following theoretical and practical significance for the upgrading of fruit industry in south of the Five Ridges and the sustained,healthy and rapid development of western Guangdong economy.The seventh part is the conclusion of the study.The main suggestions for the development of the fruit industry in south of the Five Ridges.Through analysis and research,e-commerce marketing has more advantages in promoting fruit industry than traditional business marketing,and can gain greater development space and social and economic benefits.Therefore,the conclusion is that the electricity supplier is an important marketing way to develop the fruit industry in south of the Five Ridges.This paper puts forward the following countermeasures and suggestions for the development of the fruit industry in south of the Five Ridges:(1)the vast majority of the electric business should give full play to the innovative ability and improve the market share of the fruit industry in the Maoming region.(2)fruit growers should improve fruit quality according to the guidance of fruit industry association,especially improving fruit safety.(3)the government has strengthened guidance to support fruit enterprises in developing famous trademarks with industrial value.(4)the logistics industry should take the initiative to expand logistics and distribution channels,and promote fruit packaging and transportation.