Litchi Industry Development Countermeasure Reasearch In Dalingshan Town Of Dongguan City

Dalingshan Town is located at the Guangzhou-Shenzhen-Hong Kong economic corridor and is an important transportation hub and industrial town in DongguanCity.Thistown has a longest history and largest area in planting litchi,which is high-grade quality fruitsandhas gained a good reputation both at home and abroad.Since the 1990 s,the litchi industry has experienced rapid development and has made important contributions to increasing the income of local farmers and attracting investment.In recent years,as accelerating the process of industrialization and the pace of urbanization of DalingshanTown,requisitioninga large number of land and litchi farmersswitching to other industries,it has caused tremendous impact on the local litchi industryand also caused great pressureagricultural production of this town.Therefore,in the context of the country’s implementation of the strategy of rural revitalization,especially in the supply-side structural reform and transformation and upgradesin agriculture,how to become bigger and stronger Litchi industry is the development of the agricultural industry in Dalingshan Town,Dongguan City.This study reviews the research the progress of litchi industry at home and abroad,and deeply analyzes the location,geology,climate,water quality and economic status of Dalingshan Town,Dongguan City,and the planting history and development status litchi planting in Guangdong Province.It is found that the location,geological conditions,climate conditions,water quality and economic conditions are conducive to the development of litchi industry of this town;By drawing on past experience from the development of litchi cultivation in Guangdong Province,systematic analysis of the current status of litchi cultivation in Dalingshan Town,and in-depth exploration of the problems existing in litchi cultivation and related industries in Dalingshan Town,Dongguan City,the main problems were found in the litchi industry in the town as follow: the output value of lychee is decreasing trend,the mature period of litchi is unreasonable,the impact of foreign litchi is great,lack of unified brand of litchi,the overall quality of litchi products is not high,litchi industry lacks post-production process,network marketing and promotion of litchi is not smooth,logistics of litchi is not mature enough.Aimed to the development and problems of Litchi industry in Dalingshan Town,Dongguan City,countermeasuresareproposed in the study: strengthening the government’s macro-control ability,promoting the large-scale development of litchi industry,expanding the organized management of litchi industry,promoting litchi production periodby diversified varieties,using modern science and technology to arm litchi farmers,encouraging operators to carry out diversified operations;promotingpost-production process of litchi;improving logistics and distribution systemoflitchi,improving the overall quality of network marketers.