Study On The Development Of Litchi Industry In Gaozhou GenZi

Gaozhou Genzi Town is located in the northeastern part of Maonan District,Maoming City.The temperature belongs to the north subtropical climate and belongs to the hilly area.Gaozhi Genzi Town is rich in litchi,and its lychee products are famous.It is also a national abundance base of white sugar,lychee and lychee lychee.It is rated as a demonstration area of litchi standardization by the state.It is also the first town of Litchi in China,the hometown of lychee in China,in 2014.At that time,it was rated as a charming town in Lingnan with characteristics in Guangdong.In order to be able to enlarge and strengthen the litchi industry in Gaozi Genzi Town as soon as possible,the local government has issued a series of relevant decisions,opinions and policies to accelerate the development of the litchi industry,and put forward corresponding strategic goals.The article focuses on economic theory and agricultural sustainable development theory,and analyzes how to achieve sustainable industrial development.Through the use of literature survey method,qualitative comparative analysis method and empirical investigation and analysis method,the problems and reasons for the development of the industry in Lizhi,Genzi Town,Gaozhou,have been comprehensively analyzed.After analysis,the main reason is that the current policy support is not enough,the market is not competitive enough,the lychee preservation technology and the lychee deep processing technology need further development and improvement.Finally,the paper puts forward corresponding industrial development suggestions for the status quo and development problems of the litchi industry in Gaozi Genzi Town,Gaozhou: first,strengthen the government’s macro-control,increase capital and technology investment;second,improve the degree of farmers’ organization;It is to develop the lychee deep processing industry;the fourth is to improve the internal establishment system and actively develop the industrialization organization;the fifth is to implement the famous brand strategy;the sixth is to innovate the marketing strategy.Gaozhou Genzi Town is the representative of the development of our country’s litchi industry.Its transformation and upgrading to achieve sustainable development experience is an important reference and basis for the transformation of similar production areas,which can make it take less unnecessary detours.