Development Strategy Research Of Financing Based On Big Data For Small And Micro Enterprises In Commercial Banks

Small and Micro Enterprises,which take a large proportion of all the enterprises in our country,the business scope almost covers all the competitive industries and fields,keeping a rapid growth rate.Small and Micro Enterprises are a solid foundation for sustained and steady economic growth,and an important pillar of the national economy as well.As for the restrict of their internal factors,external system and the environment,the current situation of financial services for Small and Micro enterprises is worrying.Data integration process,which is the advantage of big data,make commercial banks to have multiplied availability to help Small and Micro Enterprises finance,with the emerge of financing based on big data for Small and Micro Enterprises,provides a viable solution to improve the status of financial services for Small and Micro enterprises,and opening new business channels and marketing channels which cannot imagine before.With the strong trend of financial disintermediation and the deepening of marketization of interest rate,the transformation and development of commercial banks are imminent.Small and Micro enterprises with huge amounts are the Blue Ocean that commercial banks open up their assets business,the sound development of financing based on big data for Small and Micro Enterprises in commercial banks helps improve the status of financial services for Small and Micro enterprises,and it is also the only way for commercial banks to transform their asset business,how to develop financing based on big data for Small and Micro Enterprises in commercial banks is an important issue worth exploring.Based on the practice of engaging Small and Micro Enterprises financing in China Construction Bank's sub-branch,the author uses some principles and methods to systematically explore this issue.The research of the paper follows the logical line of "put forward problem-analysis problem-solve problem" and adopts a combination of theory and practice.On the basis of the literature review,first analyze the demand and status of financing services for Small and Micro Enterprises,find out the major problems,and analyze the causes of the problems,the development of financing based on big data for Small and Micro Enterprises in commercial banks helps improve the status of financial services for Small and Micro enterprises;then select China Construction Bank as a research case and use the SWOT analysis framework,the advantages,disadvantages,opportunities,and threats of CCB's financing development based on big data for Small and Micro Enterprises were discussed.Finally,the development strategies and specific measures of financing for Small and Micro enterprises based on big data in China Construction Bank are put forward.The research of this paper is divided into three parts.The first part(the first and the second chapter): Through the relevant research on Chinese and foreign literature,the background and significance of the topic is clear,to clarify the development trend,at the same time to find a viable research methods,to determine the research ideas.An overview of financing based on big data for Small and Micro Enterprises in commercial banks is given,to illustrate the rise of big data applications and how big data can be used in financing of commercial banks.The second part(the third chapter): analyze the internal and external factors of extrinsic and diversified demand which financing service for Small and Micro Enterprises need in our country,expound the financing status of the Small and Micro enterprises in our country which have high financing cost and poor financing channels.From the approval process,financing interest rates,ri sk control three aspects of China's Small and Micro enterprises financing service status.Although the balance of financing to Small and Micro enterprises is on the rise,but the growth rate is lower than other financing entities,and the approval process is complicated and lengthy,high financing cost and low level of risk control,the overall service situation is worrying.The third part(the fourth,the fifth,the sixth and the seventh chapter): introduces the research and development background,product characteristics and a complete product system of financing based on big data for Small and Micro Enterprises in China Construction Bank.Analyze the business development index and scale,at the same time,compare with the development of large commercial banks,and obtain the development of financing based on big data for Small and Micro Enterprises in China Construction Bank high level conclusion.The SWOT analysis of financing based on big data in China Construction Bank is introduced.Based on the SWOT a nalysis,corresponding development strategies(SO,ST,WO,WT)are derived.Finally,from three respects of reshaping the business model,improving the basic ability and building the small and micro eco-environment,the development strategies for the development of financing products for Small and Micro enterprises based on big data in China Construction Bank are put forward.The main contributions and innovations of the paper are based on analysis and comprehensive discussion,and put forward the development strategies and measures of financing for Small and Micro enterprises based on big data in commercial banks.The sound development of financing based on big data for Small and Micro Enterprises in commercial banks helps improve the status of financial services for Small and Micro enterprises,the correct development strategy of financing based on big data for commercial banks will help the development of financing based on big data.Commercial banks must not only take full use of their own advantages,but also face up to their own disadvantages and deficiencies,and seize the current opportunities,with a focus on reshaping business models,improving the basic ability,and building the small and micro eco-environment to promote financing based on big data for Small and Micro Enterprises healthily and sustainably.The inadequacies of this paper: limited by the lack of research system of financing based on big data and the lack of relevant public data,the relevant theory and data support are slightly weak,and the conclusions obtained are relatively shallow.Based on the development strategy of the China Construction Bank,the reference value of joint-stock commercial banks and small and medium-sized commercial banks is limited.Path of research for further explore: Through questionnaires and other forms to fully grasp the actual financial needs of Small and Micro enterprises,to obtain primary data.Starting from the channels of the financial institutions' relevant competent departments,jumping out of commercial banks themselves,standing on a higher level,based on full investigation and research,and obtaining comprehensive and accurate data support,may obtain better research results.