| With the development of technology and economy in our country,the domestic material resources are continuously abundant,the income of residents has been greatly increased,private cars are no longer a luxury,and more and more residents now choose to drive private cars.Driving brings people convenience in life and work.However,the rapid increase in vehicles also brings static and dynamic double pressure to urban traffic.The urbanization degree is higher and higher in our country,the urban land use is more and more tight,and the shortage of parking planning land has led to a series of road traffic problems.Most of the traditional methods used to solve the parking problems in our country are the underground parking garage,the construction of parking buildings and the planning of roadside parking spaces,etc..However,the increasing number of cars,these traditional means cannot solve the parking demand,and the cost is very expensive.Therefore,it is imperative for the construction of parking facilities to be mechanized,three-dimensional and intelligent.Using cubic parking equipment can park more vehicles than traditional parking facilities under the same floor area,but the cost is much less than that of traditional parking facilities of the same capacity,and it can be put into use quickly,and the cost of use is low.The operation is more convenient.Moreover,the investment of cubic parking equipment is less than the same capacity of underground parking,and the construction period is short,and the power consumption is saved,and the area is far less than underground parking.The cubic parking equipment is compatible with the building,and it can be used for many occasions,such as shopping malls,hotels,office buildings,tourist areas and so on.The management of the parking equipment is convenient,and many devices do not need special operators,and the owners can use it alone.All kinds of cubic parking equipment have complete safety system,such as obstacle recognition device,emergency brake device,sudden fall device,overload protection device,leakage protection device,vehicle super long and ultra high detection device,etc.,which are safe and reliable.Access of cubic parking equipment can be done manually or by computer which leaves room for future development design.The noise and exhaust are extremely slight,as the vehicle only moves at a low speed in a short time.Nowadays,cubic parking equipment is the best solution to the urban parking problem,and its potential market is very large.This thesis,with Jiu Road Parking’s parking equipment as the research object,carries on the overall analysis of the development status of parking equipment production industry in China market and combined with the actual situation of Jiu Road Parking,analyses Jiu Road Parking’s market competition environment and the existing problems of Jiu Road Parking’s marketing.With the theory of STP,Potter five competitive forces model and SWOT analysis method,it probe into Jiu Road Parking’s marketing strategy and combination strategy.At present,the market situation of cubic parking equipment is good.Jiu Road Parking should fully seize the opportunity,but some problems have hindered the company’s further development,such as low quality of staff,imperfect after-sales service system,backward management philosophy and so on.Therefore,this paper puts forward five suggestions for Jiu Road Parking: 1.do a good job of customer evaluation and improve the efficiency of marketing;2.attach importance to the promotion of people which plays the leading role in the sales process;3.strengthen service marketing and pay attention to the training of users;4.cultivate industrial brand and set up a good corporate image;5.launch network marketing to expand marketing vision.On this basis.It is necessary to quicken the pace of market preemption,expand the scale,improve market access threshold,strengthen marketing activities,expand customers and enhance brand effect,so that Jiu Road Parking can have a place in the cubic parking equipment industry. |
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