| From the 1990 s to the beginning of this century,globalization of products become to take advantage of the market and undertaking global product marketing tasks.Today,China's market best practice has been extended to global reverse innovation,SAP(China)has gradually achieved a transformation from "Made in China" to "Created in China." Nowadays,we have improved customer satisfaction and loyalty,adhered to all-round and multi-angle innovation mechanisms such as “user-centered innovation”,“technologydriven innovation” to drive disruptive innovation.This has become the inevitable way for SAP Chinese companies to increase their global market share.This thesis analyzes the management environment of SAP companies by analyzing the operating environment of SAP companies in China.According to the three-level evaluation index,Satisfaction was measured through two aspects:product and company.Through the design of the questionnaire,an empirical analysis was conducted on the satisfaction and importance of users based on the collected data.According to the regression coefficients,the three-level indicators that affect customers satisfaction were analyzed with fishbone diagrams to find the problems in SAP.The conclusion reached in this thesis: The most significant indicators of SAP customer satisfaction are the technical support,the cost of the product and the brand of the company.For customers,the most important indicator is the stability and security of the system.Based on the statistical analysis and empirical conclusions of this thesis,SAP(China)company's customer satisfaction improvement strategy has been proposed,which will help SAP companies to face the challenges of the digital economy era,increase SAP's market sales in China,and reduce project investment risks. |
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