Research On Small And Micro Credit Of A Bank

With the continuous innovation of information technology,the era of internet finance is coming.The emergence of internet finance is an emerging field combined of traditional financial industry and the spirit of the Internet.Mobile payment,online financial management,financial intermediaries,financial e-commerce,micro-financing,and so on,the development of these new financial models not only subverts the traditional financial idea,but also have forced financing models innovation of the real economy.Under the background of internet finance,the development of banking faces a great challenge.At present,internet finance has become an important force to promote and support the development of China's real economy,which is highly valued by the whole society.Innovation is an eternal subject for the development of financial industry,therefore,commercial banks need to make effective use of the internet financial technology to optimize their development patterns based on their own business environment and internal conditions,to serve the real economy and gain a competitive advantage.For a long time,the small and micro credit business is both an important restraint strength for the development of small and micro enterprises as well as a contradictory business area in the development of commercial banks.On the one hand,small and micro enterprises are numerous with bigger market shares against the background of mass entrepreneurship and innovation,commercial banks must attach great importance to this business area in developing.On the other hand,the high risk and high management cost in the development of small and micro credit business have affected the enthusiasm of commercial banks to build this business.This article uses small and micro credit business as an entry point,to study how should commercial banks reconsider and reorient the development of small and micro credit business,seize opportunities,on the premise of fully building late-development advantage to reform,improve and update the small and micro credit business against the background of internet finance.Commercial banks can improve the ability of serving the real economy as well as promote their self-development better and faster.This paper is divided into six parts.The first part is the introduction.This part mainly discusses the background,significance and research status of the topic,and performs an overall layout function in the paper.The second part is a summary of relevant theories and concept,by illustrating the relevant concepts can prepare the theory for the research.The third part,in the context of internet finance,mainly discusses the domestic and foreign commercial banks' small and micro credit business experience used for reference.From an analysis of Wells Fargo and Chinese commercial banks' small and micro credit business patterns,useful experiences are summing-up.The fourth part mainly analyzes the small and micro credit business of A bank,the difficulties of A bank were raised and reasons were analyzed.After analysis,the main problems of Bank A encountered in the developing process of small and micro credit business are high business cost,credit policy not flexible enough,risk control and credit management both have flaws.Small and micro enterprises usually have high operational risks,unclear market positioning,insufficient product innovation and insufficient personnel quality,these are the major contributing factors to the problems.The fifth part puts forward the strategy of A bank to operate small and micro credit business against the background of internet finance.Main conclusions include optimizing credit model,perfecting risk management system,relocating small and micro credit development pattern,strengthening product innovation and strengthening the team construction and so on.The sixth part is the conclusion and prospect.This part summarizes the research results and puts forward the prospect of further research.In the context of internet finance,facing the small and micro credit,commercial banks should turn from passive to active,their products and services should combine with user requirements and experience to truly realize the transformation and upgrading of their business structure,make the internet technology and big data thinking really play a role in the development of the banking innovation,completely change the traditional development thinking mode.