The Research In Agricultural Extension Model Of Agricultural Enterprises

In the process of building the modern agricultural industry system,the construction of agricultural technology extension service system is more and more important.The main body of agricultural extension is changed from a single government subject to the government,universities,enterprises,scientific research institutions and other forms of multiple subjects.The importance of agricultural enterprises is becoming more and more important in the diversified agricultural extension system.China is a large country of fertilizer use,ratio nal use of fertilizer is not only conducive to agricultural production and farmers’ income,but also with the ecological civilization construction is closely related to this,fertilizer companies should have to play.Therefore,the chemical fertilizer enterprises facing change management mode,production safety and reliable quality of the chemical fertilizer,with scientific and reasonable fertilization technology,is the important task of agricultural extension,agricultural economic development is also worthy of attention.In the current study,research on chemical fertilizer enterprises of agricultural extension model is less,most of the time is long,so the agricultural extension model Jinhe company as an example,the agricultural innovation diffus ion theory,stakeholder theory,field trips,from the perspective of business services and security products,the analysis method of questionnaire and the case,analyze the defects existing in current agricultural enterprises agricultural extension mode,p uts forward relevant countermeasures and suggestions.At present,the company’s agricultural extension is: "enterprise + farmers" and with the University,agricultural technology center,electronic business platform combined with diversified agricultural e xtension model.In this paper,we mainly study how the agricultural extension model of agricultural enterprises affects the quality of service and the quality of products.In the empirical study,through a questionnaire survey of households,179 valid samples were obtained.The reliability and validity analysis,through the analysis of SPSS19.0 and Lisrel8.70 software to make descriptive statistical methods,structural equation model of the hypothesis verification test.Through statistical analysis of questionnaire data,draw the following conclusions:(1)the distribution of customers Jiuhe fertilizer company low education level of farmers(2)attaches importance to the quality of chemical fertilizer products(3)agricultural enterprises of agricultural extension activities positively influence the corporate reputation(4)corporate reputation has a significant impact on Farmers’ response(5)of agricultural enterprises the quality of the products on Farmers’ purchase intention has significant positive influence.At last,this paper analyzed the empirical results,analyzes the factors of obstacles in agricultural extension process of Jiuhe company mainly in the technology,capital,human capital,concept,management factors of these five aspects;puts forward the following suggestions of the author on the development of agricultural enterprises,agricultural extension model:(1)to improve the quality of the product itself(2)to improve the agricultural service consulting service ability(3)corporate social responsibility(4)to strengthen cooperation in scientific research(5)to improve the modern enterprise management.At the end of this paper,the defects and shortcomings of this paper are explained and the future research is forecasted.