Research On The Game Strategy And Incentive Mechanism Of The Supply Chain Financing Model Of The Online Commercial Acceptance Bill

For a long time,financing difficulties and disorder are bottlenecks in the development of small and micro businesses in supply chain.The rise of supply chain finance has eased the financing difficulties of small and micro enterprises,and seeking supply chain financing has become the preferred way of financing for many small and micro businesses.But with the gradual increase of the market share of our bill market,commercial bill discount financing has become an indispensable way of financing for many entrepreneurs.But in actual operation,the bill activity generally lacks the real transaction background,especially in the discounted financing of commercial bill of exchange.With the rapid development of Internet technology,the pace of the traditional supply chain financing model has not been able to effectively meet the development of market demand.The e-commerce platform has the unique advantages of real-time monitoring transaction records and capital operation,making it start to get involved in the supply chain finance field,and provide services for SMEs' financing problems.So how to combine the two financing ways of supply chain financing and commercial draft discount financing has become a potential trend for the funds constrained SMEs.At the same time,how to solve the credit risk in traditional financing way by using the unique information superiority of the electricity supplier platform is also the most critical part of studying this trend.Therefore,the combination of supply chain finance and commercial draft discount financing is very important for SMEs to get more effective financing products and services on the platform of e-commerce,and its research value is particularly important.This paper reviewed the literature,then construct the online commercial acceptance of supply chain financing mode;with the characteristics of business as the foundation,constructing and sharing contract model quantitative analysis of the income line of commercial acceptance bill of supply chain financing mode,to further the Internet plus background line commercial acceptance model of supply chain financing business platform for optimal financing the decision maker,the optimal pricing decision,and the retailer's optimal ordering strategy and research content;online commercial acceptance draft related members of the supply chain financing model of enterprise incentive mechanism,the design of business platform for retailers,banks can incentive mechanism for electronic business platform in the observation variables before and after introduction of the incentive coefficient and effort level of each mechanism.And then gives effective suggestions related to participation in the main financing decision,incentive mechanism,and Reduce the risk of financing effectively.Finally,the MATLAB software is used to verify the relevant conclusions by numerical simulation in order to alleviate the credit risk in the financing model of the online commercial acceptance bill of exchange.The online commercial acceptance model of supply chain financing business characteristics,incentive game model,makes a qualitative and quantitative research,relevant conclusions expected commercial acceptance online supply chain financing mode,can reduce the cost of supply chain financing to provide advice to strengthen the business platform and commercial bank development and cooperation.