Research On The Construction Of The Financial Confidence Index Of Individual Investors In Qingdao

In recent years,the financial industry of Qingdao has developed rapidly,especially the establishment of Jinjialing financial agglomeration area,which regards asset management as a new financial regional development type with special emphasis.The rapid development of financial industry can be measured by financial investor confidence index,but both at macro and micro,the role of confidence indices in reflecting and predicting financial trends has not yet been emphasized.Therefore,based on the financial perspective,in-depth study of individual financial investors' confidence index has important theoretical significance and practical significance.This index should include personal condition factor index and external environmental impact index by combing the confidence index literature.First,contents of the questionnaire were determined by a general understanding of financial industry and the current individual investors' confidence that is acquired by historical data.The affecting factors are divided into three categories through questionnaire: personal condition factor,external environmental factor and historical information factor.Then,structural equation model of this index is established and directly measured variables such as gender and income are set as observational variables,risk assessment,and historical investment value are set as potential variables of the model.Determine the detailed quantitative relationship between the various indicators by PLS,and on this basis,the financial confidence index of individual investors is constructed.This index can be optimized in the future research.First improve the index in financial segmentation market and establish the index system of individual investors in Qingdao.The second is to extend this compilation method to other indexes in the future research.The financial confidence index also can be constructed at enterprise level,the financial institution level and the government level,which are expected to construct the financial confidence index system of Qingdao.