A Case Study Of Gree's Pluralistic Merger And Acquisition Of Zhuhai Yinlong

The world pattern has gradually shifted from the poles to the multiple,and international competition has shifted from political struggle and military confrontation to economic competition.At the same time,the acceleration of the process of economic globalization has allowed more enterprises to have access to international markets.It is in response to increasing competitive pressures in the global market that multinational enterprises in both developed and developing countries are increasingly seeking to further develop their globalized operations through foreign direct investment and non-equity investment.In order to develop new markets or use the advantages of production factors to establish an international production network,M&A is the most effective way.In recent years,with the gradual establishment of China's socialist market economic system and the establishment of a modern enterprise system,capital concentration has become an inherent requirement for companies to scale out and expand.M&A is a choice to achieve this goal.M&A must focus on certain economic benefits.A successful M&A activity can produce a variety of synergies such as expanding the scale of production,increasing control over the market,and entering new industries or new markets.Enterprises under market economy conditions,as a special kind of commodity,may be the target of buying and selling in specific markets(such as property rights trading market,securities market).Many enterprises in our country are currently operating poorly,the mechanism is not alive,and some are almost bankrupt.Objectively,it is possible to provide mergers and acquisitions for enterprises.Professor Steiger,who won the Nobel Prize in Economics,found in research that the world's 500 largest companies have all developed through asset pooling,mergers,acquisitions,equity participation,and holdings,which means that mergers and acquisitions have become a business.An important way ofextraordinary development.Based on Zhuhai Yinglong Gree m&a cases as the research object,firstly describes the environment of enterprise m&a,In the review of relevant research results at home and abroad,the quantitative analysis as well as to the analysis methods in the process of Gree's acquisition of Zhuhai Yinlong and existing problems were carefully analyzed,and Gree should continue to enhance enterprise competitiveness,put forward a timely seek diversified expansion,also should according to the enterprise itself situation about the timing of the mergers and acquisitions and more accurate.