Case Study On M&A Of Protruly Company

Merger and acquisition has become the major economic means to gain the market competition advantages in the enterprise of our country.In recent years,the events of mergers emerge endlessly from traditional business to new-born business and from the same business to cross-business.The Quantity has increased year by year and Enterprise has achieved the qualitative leap through the mergers which has become the important ways for enterprise to expand.Since 2002,the market of acquisitions is so extremely active that the number or amounts of deal has grown so sharp in the domestic.But the high risks also exists in them,accordingly dates show about 70% of them is meaningless even failure.Theory must be connected to practice and to be completed and improved through it as the best method to study theory in order to make theory to teach the practice better.Protruly Company has coincided with the Bull market in the two or three years of backdoor listings and its market value has ever excessed 60 billion because it stands by the conceptual hotspot such as the AI and the unmanned vehicle and then limit-down has lasted for continuous 29 trading-day to create the longest record at the A shares' history.It is also the one who contributes to success the cause of failure.Based on this,We should analyse the events of mergers:Firstly,We should introduce the relative literature,theory and basic situation of both sides.Secondly,We should analyse the reason of the motivation,risks and performance and analyses can be divided as market and financial affairs of performance.The market performance analyses can take on the case study method;The financial performance analyses take on the financial affairs rates method.The Acquisitions motivation cause mainly come from the need of the market value management.The exist question of acquisition are mainly overvalue problem and business value impairment risk and financial indicators deterioration.Finally,We should summarize,enlighten and give the advice to perticular questions.