| The rapid development of Internet technology has led to the development of many industries,the most representative is Internet banking,There is no doubt that in the past few years,Internet banking continued to flourish,as a typical representative of the P2 P net loan industry is more barbaric growth.The rise of P2 P industry not only give many micro-finance groups an important platform but also create a good investment opportunities to people who have idle funds.Compared to the traditional financial products,P2 P lending platform relies on its high investment returns and flexible,convenient way to invest which is more and more favored by investors,therefore,more and more investors tend to put their idle funds in the P2 P lending platform.However,the benefits are always accompanied by risks,P2 P industry is so,it has higher benefits compared with the traditional financial,and it also has a higher risk than traditional financial industry,especially at present numerous platform have emerged,foot platform is increasing which gave investors a lot of irreparable damage.Therefore,how to reduce the risk of failure investment and maximize revenue is a critical issue,faced with a variety of P2 P lending platform products how to choose their own preferences of financial products is also a key issue in the investment process.Based on the above background,his paper based on the research of all the scholars makes an important theoretical analysis on the investment decision of P2 P platform,it mainly studies the basic meaning,the basic model and the corresponding risk of the P2 P lending platform,especially the risk of P2 P lending platform,this allows investors to have a more systematic and in-depth understanding of the platform and also makes an analysis of the important theory of investment decision especially refers to an important factor in investment decisions: investor risk preference.Secondly,the key part of Multiple Attribute Decision Making Method is mainly divided into two aspects,in the first aspect,the risk preference is transformed into the risk preference coefficient,and analysis investment decision including risk preference coefficient to the products which come from the same platform,another aspect is to consider the decision analysis of a variety of financial products on multiple P2 P lending platforms,under the influence of the risk preference of investors this paper using the Interval Multiple Attribute Decision Making theory for investors to make decision analysis.This paper will quantify the complex analysis problems of analyze to P2 P lending platform investment,provide scientific investment advice for investors,ensuring investors can effectively reduce the risks and achieve good benefits. |
