Research On Evaluation Of Tourist Attraction Microblog Influence And Microblog Content Attribute

With the advent of the era of the Internet and the development of society and economy,MicroBlog rise and has become an important way to obtain and communicate information.Based on the traveling scenic area's official sina MicroBlog as the research object,using the average forward several algorithms,principal component analysis(pca),H index algorithm 3 kinds of algorithm of ten scenic spots of MicroBlog microblog influence has carried on the quantitative analysis,and compares the three algorithms calculation results;By grounded theory research method of huashan scenic spot of the content attribute is analyzed,and put forward the development strategy of tourist attraction MicroBlog.First of all,the study of tourist attraction MicroBlog background and research significance,research status at home and abroad,and reviews,research contents and research methods are illustrated;And involves the related concept,related theory and technology method are described,and laid a theoretical foundation for later study.Second,using applied in MicroBlog influence evaluation of the expected number of forwarding method,H index calculation method,principal component analysis(pca)on the selection of the 10 scenic spots of official sina MicroBlog microblog influence is evaluated,and the calculation results of three kinds of algorithms for analysis of correlation,consistency and difference.Again,using the research method of grounded theory on "huashan scenic area" official sina MicroBlog content,open coding,axial coding,selective coding,selective coding can attribute categories of tourist attractions of the content classification,each class and concrete analysis of the content and MicroBlog influence.Finally,from the clear positioning,platform construction,and operation mechanism construction three aspects,proposed the "holy trinity" of tourism scenic area development strategy of MicroBlog.