Research On Generation Mechanism And Evaluation Of Tourist Attractions Microblog Influence

Due to the effectiveness, dynamic and complexity of the communication processof tourism information, tourism information dissemination becomes a special socialinformation dissemination activity. Today’s Internet transmission route and technologymakes the dissemination of travel information more convenient, freedom andindividuality, making the tourism information to interact between transmission andrecipient as well as the recipient and the recipient. Microblog communication is aperfect combination of mass communication and interpersonal communication; it notonly contains a simple linear model, but also reflects the instant feedback and efficientcirculation patterns; while microblog itself is a system information disseminationplatform based on social relations. In China, the link between tourism industry andmicroblog is increasingly close. As of December31,2012, the number of registereduser in Sina microblog has grew to503million, including300thousand corporateaccounts and the average daily number of active user is about46.2million. There aremore than60million tourist class of users on the microblog platform, ranking first inall industry; Tourism enterprises ranks first in the number of certified accounts, inwhich the number of domestic scenic microblog certification account is more than650,more and more tourist attractions see the influence of tourism microblog. In thiscontext, this paper studies the microblog influence of tourist attractions.First, the paper discusses the background, significance, research status indomestic and overseas of the study and explains the methods and content used in theresearch; explains the concepts and theories involved on the text and clear and definitethe specific meaning of the concepts herein, to provide a theoretical basis andguidance for the text.Secondly, the paper analyzes the development of tourist attractions microblogenvironmental conditions, explores the deep mechanism of the scenic microbloginfluence, considering various aspects of information dissemination,including thetourist attractions microblog content production, user stickiness, the media communication efficiency of microblog.Thirdly, references the step about encoding, classification, conceptualization ofcollected data used in ground theory, which is a kind of qualitative analysis, to recordthe selected tourist attractions microblog and make semantic extraction and analyze itscontent property. References and transplants ideas and methods relate to informationmetrology research: h-index, to analyze the time and content attribute of forwarded/reviewed h-index of scenic microblog, using of quantitative methods to analyze thetourist attractions microblog influence.Finally, puts forward some recommendations to correctly guide the touristattractions microblog influence.