Research On Countermeasures To Optimize The Soft Environment Of Local Government Investment

At present,our country's economic development has entered a new normal and the blind pursuit of rapid growth can no longer guarantee the sustained and healthy development of our economy.The competition among local governments for investment attraction has become increasingly fierce.How to create a better investment soft environment and boost the development of enterprises has become a top priority for local governments to create comparative advantages.In this paper,the concepts of policy environment,service environment,legal environment,market environment and human environment in investment soft environment are clearly defined,and the theoretical basis of optimizing local government investment soft environment is expounded-the theory of environmental hierarchy,the theory of government function and the theory of regional soft environment.This paper analyzes the unfavorable factors encountered by the enterprises in the investment in the county-level cities,analyzes the problems that the investment environment policies of our country can not cover the industries comprehensively,the policy support is not enough,the implementation of the preferential policies is not in place and so on,and puts forward corresponding solutions,Improve the quality of public services,optimize the industrial structure and other measures to optimize the investment soft environment measures to optimize the soft environment for local investment in local economy and social development as the starting point,through the investment in advanced counties and cities to improve the investment environment,the countermeasures to clarify Local governments optimize the investment environment and the general significance of the law,proposed to improve the policy system,enhance the comparative advantage,through increased financial support,tax relief support,scientific and technological innovation support and preferential policies and other incentives to create a better investment policies than other regions Environment;to broaden the financing channels and enhance the development momentum,to create a relaxed and inclusive financial environment by encouraging self-financing,promoting the cooperation between banks and enterprises and introducing special funds;improving the government affairs environment and improving the management efficiency by strengthening government services and sound Mechanism and the establishment of industry associations and other measures to continuously improve the efficiency and quality of government service enterprises;to establish a talent mechanism to create a smart highland,through the introduction of high-level team to improve the supporting environment or cooperation with third parties and other forms to attract high-level talent settled in innovation and entrepreneurship,Providing high-levelwisdom support for economic development;building a professional park and deepening industrial integration.Through the development of distinctive parks,improve the industrial chain and supporting infrastructure and other means for the project to provide strong support.In addition,it is suggested that we should pay attention to the agglomeration effect brought by the supporting projects led by the leading projects and that we should not only focus on immediate benefits,but also launch local attracting investment in the long run.