Research On Electronic Financial Business Model

The Internet and the revolutionary technology and application are promoting their own and all inclusive development,and the integration of the financial industry that has produced Internet finance,the continuous development of the Internet and innovation for the traditional financial industry has provided new value innovation.The value growth point caused by advanced data such as large data,cloud computing and other advanced technologies has promoted the innovation of business model in the field of Internet finance.In this paper,the study of Internet financial business model is intended to use the most advanced business model design theory and methods.Taking Ping An Wealth Bao business model as an example,this paper studies the innovation of business model in Internet financial field by using Wei Zhu six elements business model theory.This paper analyzes the Internet finance theory and business model theory,and provides theoretical support for the analysis of business model in this paper,and summarizes the characteristics of Wei Zhu's six elements theory.This paper analyzes the characteristics of Ping An Wealth Bao business model and provides suggestions for the development of Ping An Wealth Bao,and provides suggestions for the development of Internet financial business model.