Research Of The Regional Portal Site Operation Modes

Internet is the new field with the new-tech development,growing fast in 1990s,becoming the fourth great media after newspapers&periodicals,broadcasting and TV,and can almost include traditional media in itself from its function.And internet media makes a big hit on traditional media since its obvious advantages such as abundant information,various types,fast speed,wide coverage,freedom&equality and mutual openness.The regional portal site progresses enough along with the quick development of internet economy in these years,but it is pushed aside by the big portal site and inner field portal site like Sina,Sohu,NetEase,aditionally portal site,suffered the trouble of management system,operation system,market position,technology,fund,content and so on.So the majority of the regional portal site have not formed its brand,with sharing low popularity,with lacking of effective profitting modes and with great loss.So there still is a great gap from the very beginning target that the builder hoped.So how to pop out the unique feature outselves in heat competition,make good use of resource ourselves,and serve local people to build domain outdoor network is the most important focus.The article dicussed the basic theory of network management,then led in the theconception of the regional portal site from network development.On the other hand,It described and contrasted to the types,development statesd and the effect of anagement modes of the regional portal site,next,The article analysed operation modes,in the end,It related the strategies of the regional portal site selecting operation modes.This article analysed and related the common management modes of the regional portal site and its priority&inferiority by the way of questionnaire,data-consulting,intervew,and so on,through the analysis and contrast of The regional portal site cases Operation modes,and via my work experience and thinking.It also spotted some problems in the prosess of domain outdoor network management,and put forward the strategies of selecting manegement modes.