Research On Marketing Strategy Of C Company Developing The Association Of South-East Asian Nations

In recent years,the ASEAN market has been developing rapidly and saturated.Affected by the international crude oil prices continued to plunge and the demand for energy is falling,the market of LNG storage and transportation equipment is shrinking.Meanwhile,the costs of developing new clients and maintaining old clients is also increasing.While the state subsidies for the use of clean energy,still unable to digest the capacity of domestic LNG equipment production.At this point,through the"going out" to expand overseas markets and digest the excess capacity has become an inevitable choice.Under the environment of global economic integration,a lot of local LNG equipment enterprises have come out of the country,the target market gradually move overseas,so as to achieve more capital accumulation.ASEAN is highly dependent on fossil energy,resulting in more serious environmental pollution,and the energy intensity and low energy efficiency of the problem has not been resolved.Saving and clean energy technology is needed to improve energy efficiency urgently.This paper analyzes the macro environment and industry background of ASEAN market,take the ASEAN countries as the prototype to make C company research cross-border business strategy and target market,accurately and fully understand the policy,the economic environment,the current situation of natural gas industry,demand,competition and so on.And starting from the basic theory,analyzes the internal and external environment and marketing situation of C company,making out of the STP strategy and 4P marketing strategy for C company,and analyzes the basis and the concrete implementation method of each marketing strategy.The research of this topic provide the project for C company to open up the ASEAN market a large number of data and information,both focus on a huge opportunity but also concerned about the possible risks,so that C companies can make best use of the advantages and make accurate marketing strategy.This paper plays an important guiding role for C company to successfully enter the ASEAN market.