Research On The Development Strategy On Fu-Niu Farming Frim

Enterprise development strategies,for the enterprise is survival and the key for the company's development of positioning,development means and other aspects of dynamic management behavior.Strategic management includes strategic analysis,strategy formulation,strategy implementation and strategic control all four aspects.Enterprise development throughout the whole process of the development of enterprises is essential.QinZhou Fu-Niu farming husbandry,Ltd.established in 2012,is mainly engaged in cattle breeding,pasture planting,slaughter and processing,cold chain distribution of modern farming company.As a newly developing start-up company to develop a clear strategy to guide the company's development is particularly necessary.This paper uses resource allocation theory,theory of competitive strategy,target strategic theory,recycling and other related economic theory of economics,management theory,Analysis of GuangXi Fu-Niu farming husbandry,Ltd.facing the development of animal husbandry company's macro environment,industry environment,market environment and other external development environment;and human resources,organizational structure,financial situation and other internal environment;Summarized as a basis for development of the company's strengths,weaknesses,opportunities and threats,and to objectively explain the problems,thought the use of SWOT analysis model of the company's internal and external environment faced by the matching and other aspects were discussed and strategic choice,then put forward respective company's development strategy as well as implementation,control safeguards.In this paper,the Fu-Niu farming husbandry,Ltd.as the research object,its development strategy formulation and implementation of highly targeted and guidance,guiding the company's overall development an important basis;other hand,the company's development strategy study also able to related to similar enterprises provide a reference,the reference significance.