Research On Strategic Management Of ZH Agriculture Development Co.

The nation is based on the people,the people eat the food for the sky,the food originates from the farmers,the agriculture is the foundation of the country.In recent years,with the development of global industrialization,frequent food safety problems,a large number of pesticides,chemical fertilizers,hormones and other chemicals are used in modern agricultural production,and,people consumption of great panic.Farmers in order to improve the crop production of excessive use of pesticides,fertilizers and pesticides,etc.,make some agricultural chemical residues on the circulation in the market index,constitutes a direct threat to the safety of the public health also.In the face of this series of problems,a new mode of agricultural production-natural agriculture law,which is consistent with national and public attention to food safety,has huge market potential.In this paper,the edible agricultural products such as rice,grains and vegetables as the main product of useful company as the research object,guided by the related strategic management theory,using the typical strategic management tools such as PEST analysis,SWOT analysis of useful external macro environment,industry competition environment analysis,it is concluded that China's macro political,economic,environmental and agricultural industry development environment good for useful company,SWOT matrix to the enterprise strategy analysis,draw a useful internal and external advantages,weaknesses,opportunities and threats.According to the comprehensive analysis of the internal and external environment of ZH company,ZH is suitable for the adoption of differentiation strategy,which can adopt the differentiation of product differentiation,service differentiation and differentiation strategy of marketing.In the light of the enterprise competition strategy also need to constantly improve strategic security measures to ensure the implementation of the strategic development plan,strategic safeguard measures in the last part of the thesis is proposed to train professional talents,promote the agricultural enterprise informatization construction,strengthening the core competence strategy implementation such as guarantee,the future implementation of strategic goals for useful company provide powerful guarantee.Hope this article can be useful for the company,and other natural farming method in production and operation of agricultural enterprise strategic management provide reference and help to natural farming method production and operation of agricultural enterprises in China's overall positive effective development.