Research On The Value Of Mahogany Furniture And The Marketing Strategy

The traditional mahogany furniture is a gem that combines the richness of historical value,investment value,collection value,artistic value and aesthetic value.It has a unique position and value in the history of world furniture.However,in the mahogany furniture industry,most companies copy and copy the furniture design,the value is low,and the homogenization is serious.Many mahogany furniture has lost the value of the art of craftsmanship and cultural aesthetics.On the other hand,the marketing methods of furniture enterprises are relatively backward,which not only affects the efficiency of furniture enterprises,but also brings many problems to the development of mahogany furniture,the improvement of value and even the protection of resources.Based on the previous studies,this research starts from the three aspects of the practical value,economic value and cultural value of mahogany furniture,trying to find and explore the original value and added value of mahogany furniture more deeply.Such as:from the daily functional value of furniture,decorative function value,product quality value,health value,discuss and explore the practical value of mahogany furniture;from the investment value,collection value,luxury goods and symbolic value,discuss and excavate The economic value of mahogany furniture;from the historical humanistic value,artistic value,craft value,the cultural value of mahogany furniture is discussed and excavated.On the basis of discussing and excavating the original value and added value of mahogany furniture,try to adopt a strategic combination that is closer to luxury jewelry marketing,and apply it to the marketing research of higher-grade mahogany furniture.In the 4V strategy combination:corresponding to the symbolic and symbolic value of mahogany furniture,adopting the differentiated marketing strategy in 4V;corresponding to the economic value of mahogany furniture,adopting the functional marketing strategy in 4V;corresponding to the cultural value of mahogany furniture,Adopting the value-added marketing strategy in 4V;corresponding to the social value of mahogany furniture,adopting the resonance marketing strategy in 4V.Although this one-to-one marketing strategy is not necessarily all appropriate,it is hoped that new ideas can be found in the marketing of higher value items.