Study On The Development Of Leisure Agriculture In Xiangyin County Of Hunan Province

Developing leisure agriculture vigorously is an important way for the country to revitalize the strategy of "rural economy" and an important way to realize the national strategy of "comprehensively eliminating poverty".The state has formulated various policies to support the development of leisure agriculture.With the rapid development of economic level,the improvement of people's living standard and the support of the country's overall strategy,the leisure agriculture in China has developed rapidly.As a traditional agricultural county,Xiangyin has rich agricultural tourism resources.Relying on unprecedented development opportunities and unique natural agricultural resources,leisure agriculture in Xiangyin is booming.But in the process of rapid development,there are also many problems,such as low management level,backward management level,low brand influence and poor overall planning.These problems seriously restrict the healthy development of leisure agriculture in Xiangyin.Therefore,it is particularly important to conduct a systematic study of the problems in the development of leisure agriculture in Xiangyin.This paper makes a comprehensive study on the development of leisure agriculture in Xiangyin by using the theories of Agricultural industry,tourism management and marketing,literature analysis,comparative analysis and questionnaire survey.The research content of the article includes six parts.The first part is the introduction,mainly discusses the research background,research significance,research methods,research ideas and research status of leisure agriculture at home and abroad;the second part mainly discusses the related theories of leisure agriculture,while defining the related concepts of leisure agriculture;the third part is the main part.The present situation of leisure agriculture development in Xiangyin county is analyzed.Through the analysis of the overall situation and typical projects,the existing problems and reasons are found;the fourth part mainly uses SWOT analysis method to analyze the opportunities,threats,weaknesses and weaknesses of Xiangyin leisure agriculture development,and forms the main direction of its development according to the analysis results;the fifth part mainly focuses on domestic leisure agriculture development;Typical countries and regions of the development of leisure agriculture abroad have been studied,and the main measures of their respective development of leisure agriculture have been analyzed.The main measures have been summed up and summarized as a reference for the development of leisure agriculture in Xiangyin.On the basis of the above theoretical research and practical analysis,the sixth part puts forward the optimization scheme for the development of Xiangyin leisure agriculture.It mainly includes the basic principles of development,the overall train of thought and specific measures.Finally,the conclusion of the study is summarized.