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The Development Counterplan Researches Of The Leisure Agriculture Tourism In Minhou Longtaishan Farm

Posted on:2017-07-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y J ZhangFull Text:PDF
GTID:2349330512461687Subject:Agricultural Extension
Abstract/Summary:PDF Full Text Request
In recent years, Minhou county (located in Fuzhou City, Fujian province) leisure agriculture industry has developed rapidly, which has made great contribution to the development of the third industry. This paper takes Minhou dragon farm of Taishan leisure agriculture projects as the main research object, based on the review of domestic and foreign leisure agriculture project development, the factors impact on the development of Minhou dragon farm of Taishan leisure agriculture project analysis, pointed out the existence of Minhou dragon farm of Taishan leisure agriculture project development, and puts forward some suggestions to solve the problem. In order to promote the Minhou dragon farm of Taishan leisure agriculture development project. Specifically, the main points of this paper are as follows:First, the basic theory of leisure agriculture development project and overview of the status quo at home and abroad, discusses the basic theory and the domestic and foreign related review, complete elaborated domestic and foreign leisure agriculture project related theory research and practice achievements.Second, the current situation of the development of Minhou dragon Taishan leisure agriculture projects and problems, through the combination of questionnaire and interview is the investigation of tourists, local residents and Minhou long Taishan leisure agriculture project department staff, analysis of Min Houlong of Taishan leisure agriculture project development present situation, believed that the current Minhou long Taishan leisure agriculture project from the geographical location occupied the relative advantage, while the content and types of services are gradually enriched, but for now, the tourists of leisure agriculture in Minhou tourism market to the surrounding, lower middle income groups, this part of the population consumption level is not high, mainly to leisure and entertainment. The project should be in the greatest extent to meet the needs of the premise, the appropriate increase in the level of consumption and service levels.Third, Minhou dragon Taishan leisure agriculture tourism development influence factor analysis. Based on the previous research summarized the eight major factors affecting Taishan leisure agriculture tourism in Minhou dragon, and to survey data as the basis, using fuzzy comprehensive evaluation method to evaluate the influence factors, find the influence degree of the eight factors ranked as follows:market demand, traffic conditions, government support, agricultural technology, agricultural base, tourism brand, tourism development, project evaluation.Fourth, to promote the development strategy of Minhou dragon farm of Taishan leisure agriculture project, based on the analysis of present situation and influence factor, put forward the following suggestions:Based on the characteristics of agricultural leisure agriculture as the foundation of mining projects, pay attention to the application of agricultural technology in Vegetable & Fruit planting and ecological conservation areas, pay attention to brand building and promotion, from all aspects of the project evaluation and feedback the index, improve the quality of services to meet the needs of tourists; play the role of government guidance and support; further improve the traffic and scenic facilities construction.
Keywords/Search Tags:Agricultural industry, Minhou dragon Taishan, leisure agriculture, agricultural brand
PDF Full Text Request
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