Study On The Optimization Of Rural Tourism Products In Jinta County

Jinta County relies on regional advantages,resource characteristics and market demand,combined with the development of beautiful rural areas and urban and rural integration,and vigorously develops rural tourism.In recent years,rural tourism development in Jinta County is facing a development bottleneck while it is in a critical period of rapid development.This paper is based on the development status of local rural tourism,relying on the theory of industrial integration,the theory of tourism life cycle and the theory of sustainable development,and the research methods of field survey and statistical analysis.Conduct an analysis to find out the factors influencing the development of rural tourism products in Jinta County,and then look for the direction and measures for the optimization of rural tourism products in Jinta County,in the hope that rural tourism in Jinta County will develop healthier and healthier in the future,and seek for local people.Come to greater welfare.Through investigation and research,it is found that Jinta County rural tourism products have a single type of tourism products,lack of competitiveness;product structure is unreasonable,can not meet the needs of reality;the overall marketing and publicity of tourism products is thin;the supporting facilities are not perfect.Based on the above research and analysis,this paper puts forward three suggestions for the optimization and upgrading of rural tourism products in Jinta County: strengthening the cultivation of tourism core competitiveness attractors;digging up tourism resources,creating special products;optimizing tourism infrastructure and tourism services.