| With the rapid development of China’s economy,a new round of merger and acquisition boom has been triggered.Merger and acquisition and reorganization has become an important strategy in the development process of enterprises.Merger and reorganization cover many aspects,and asset evaluation is the most critical link in the whole process of merger and reorganization.Whether the method chosen is scientific and reasonable will directly determine whether the appraisal result is accurate or not.At present,there are a variety of asset evaluation methods available for selection.Therefore,it is necessary to combine the subjective consciousness with the actual evaluation scenario and select an optimal evaluation method by integrating various factors.In this paper,T company is selected as the research object.Based on free cash flow method and p/e ratio method,the asset evaluation of T company is analyzed and studied by combining theoretical analysis and case analysis.The research content of this paper is divided into five parts.The fir-st part is the introduction,which explains the background and significance of the topic selection,and summarizes the research ideas and main research contents.The second part is the theoretical basis of the company’s value assessment.It expounds the basic concepts and related theories of the company’s value assessment,thus laying a theoretical foundation for subsequent analysis.The third part is the overview of T company’s basic situation,analyzes the environment T company faces,discusses the requirements of T company’s valuation applicable to the free cash flow method and the p/e ratio method,determines the selection of free cash flow method for the valuation of T company,the selection of p/e ratio method for further valuation;The fourth part compares the two valuation results with the market value to explore which valuation method is more accurate.The fifth part,the conclusion and prospect,summarizes the content of the whole paper,and puts forward the prospect of the future research direction.Through the analysis and research of this paper,it can provide a complete idea for enterprise value assessment,help enterprises choose a most suitable value assessment method according to their own development status,improve enterprise competitiveness,and make it invincible in the fierce market competition. |