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Study On Direct Distribution Mode Of Vegetables Planted In Turpan But Sold In Urumqi Market

Posted on:2018-02-10Degree:MasterType:Thesis
Country:ChinaCandidate:K F ZhangFull Text:PDF
GTID:2439330572485826Subject:Rural and regional development
Abstract/Summary:PDF Full Text Request
The development of vegetable industry is a large project of people's livelihood that is concerned with the livelihood of the urban and rural residents and the economic income of the people.In the backdrop of the regional integration,Uzbekistan in Urumqi by "metropolis,small rural land" qualified,fewer vegetables planting area for many years,its self-sufficiency rate of vegetables is lower;Moreover,the vegetables are fresh and perishable,the production of the time is strong,the loss elasticity is small,the high investment,the natural risk is large and the market harms the big.At certain levels,the growth of the development of the vegetable circulation industry was limited.The direct selling pattern of vegetables is the whole process of moving vegetables from the original production base to the final buyer,a unique form.By encouraging the growth of the vegetable sales model,it can improve the balance between "big market" and "small turnover".Reducing the circulation of the money,ensuring the farmers' incomes,and allowing the people of the city to enjoy the cabbage.A large number of countries continue to focus on the "vegetable basket" problem of residents.The local committee of Urumqi attaches great importance to the "vegetable basket" project.Turpan has become the real "vegetable basket" in Urumqi.In recent years,xinjiang has increased its emphasis on the development of direct sales of vegetables,encouraging the development of the direct selling system of farmers and farmers.The article reports from the relevant documents and reports,the related achievements of the United States and abroad.The model that analyzes the direct selling of the vegetable in uto is the direct sales model of the combination of physical stores,networks,entities and networks,and finds that it has some advantages such as weak links and strong stability.The healthy development vegetable sales model is the first choice for the people,and the normal problem of vegetable sales is a very urgent need for a successful reproducible model.Based on the research of the Urumqi area vomit vegetables direct sales model found in the development process of the problems existing in the residents' preferences of the consumer market and the expectation distance does not match,vegetables supply channels broad,and the quality and safety supervision;Vegetable quality price imbalance,cost advantage is difficult to highlight;The brand construction capability is weak and the customer service level is single.The industrial wealth fusion ability is weak,the planning mechanism is loose.In the end,the paper puts forward the establishment of the market research mechanism and the reasonable construction of the distribution network.Improve the quality of vegetable commodities and improve the quality supervision system;Reasonable adjustment of vegetable prices and lower vegetable cost;Strengthening vegetable brand construction;The countermeasures to play the role of corporate bonds.
Keywords/Search Tags:Vegetables, Direct sales model, Policy guarantee, Urumqi city, Turpan city
PDF Full Text Request
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