The Development Of Rural Tourism Products Based On T Ourist Experience

Travel is a short leisure experience acquired by people in different places with the purpose of seeking pleasure in their leisure time,and is also an important target to judge living standards of the population.Tourism can stimulate domestic demand and consumption.Tourism is a important economic kingpin in my country.At the 19^th National Congress of the Communist Party of China,Xi Jing Ping emphasize we should pursue a rural vitalization strategy.Addressing agriculture,rural areas and rural people's issues should have a central place on the work agenda of the party.Winning the battle against poverty and Secure a Decisive Victory in Building a Moderately Prosperous Society in All Respects.Develop rural tourism is an important way to build a Moderately Prosperous Society in All Respects.Develop rural tourism is not only can increase rural people's incomes,but also can enrich rural areas'cultural connotation,promoting Rural Civilization,deepening agricultural supply side reform,promoting the comprehensive upgrading of agriculture and the all-round development of rural farmers.Rural tourism originated from western countries.It started late in China and its industry development is not mature.At present,there are still many problems in the development of tourism products.Zhoushan as China's First National Archipelago New Area,have rich natural resources and human resources,and also have exceptionally good natural conditions,location advantage and policy advantages to develop rural tourism.But now Zhoushan's rural tourism is faced with some problems like vulgar of business philosophy,brand positioning homogeneity,single product form,disorderly competition,lack of cultural content and so on.These problems impact visitor's experience and also not good for Zhoushan's rural tourism sustainable and health development.This paper is on the basis of Zhoushan's rural tourism's present situation,from tourist experience's point of view,combining with the theory of tourists'perception and tourism motivation,to put forward the corresponding optimization strategies and measures for the development of rural tourism products in Zhoushan.The main content of the paper is divided into six chapters.The first chapter introduces background and significance of this research,by extensive reference to literature,induce the status of domestic and foreign rural tourism's research,definite research route.The second chapter introduces and summarizes rural tourism and experience travel's related concepts,including Tourists'Perception Theory,Tourism Compensation Theory,Travel Motivation Push-Pull Theory and so on.These theory build theoretical basis for rural tourism product development's research.The third chapter is about Zhoushan's rural tourism's basic information and current situation of development.The fourth chapter investigates and analyses Zhoushan's rural tourism's tourists'perception through questionnaire and field research.The fifth chapter based on tourists'experience detailed analysis Zhoushan's rural tourism's problems and the reasons.The sixth chapter concludes Zhoushan's rural tourism's development principles,development strategy and development measures.Summarizing the research results,limitations of the study and present the plan for future research.This article focuses on tourists'demand characteristics,find a new opinion to develop Zhoushan's rural tourism.Rediscovering Zhoushan's rural tourism's intangible cultural heritage resources,improving tourists'satisfaction and loyalty,promoting Zhoushan's rural tourism and rural area's economic development.