Research On Marketing Audit Of A Real Estate Company Based On Value Added

In recent years,China's GDP growth rate has steadily slowed down,and the total amount of real estate development investment has grown steadily.Real estate accounts for a large proportion of China's national economy,and its importance to economic development cannot be underestimated.In the new era,the real estate industry has ushered in a turning point in development and is in the critical period of transformation.Therefore,corporate governance of real estate companies is particularly important.As one of the powerful means of corporate governance,internal auditing is aimed at realizing value added for enterprises.As one of the internal audit tasks,marketing audit has become a weak link in internal auditing due to the particularity of the real estate industry marketing business.Under the guidance of value-added,real estate enterprises can better realize resource integration,improve economic efficiency,reduce invalid expenditures,and achieve successful transformation through marketing audit.The research methods used in this paper are mainly literature research methods and case analysis methods.On the basis of studying the existing literature,based on the obtained first-hand information of A real estate company marketing audit,the typical case is selected to conduct in-depth research on its marketing audit work,and the improvement measures of value appreciation of A real estate company marketing audit are summarized.Based on the research background,this paper expounds the research significance,content and method of this paper.At the same time,it summarizes and summarizes the research status of value-added internal audit and marketing audit.Then,it analyzes the concept of value-added internal audit and marketing audit and the related theories,and further clarifies the connotation of marketing audit in value added.The above is the theoretical logic of this article,followed by the focus of this article: the case study section.Firstly,it introduces the relevant situation of A real estate company,and uses this as a basis to go deep into specific cases.Through analyzing the whole process of marketing audit work of LY project,it explores the problems in its marketing audit and analyzes the causes of these problems in depth.Combined with the actual situation of the enterprise,some improvement measures are proposed for how the real estate company's marketing audit work realizes value added.Finally,the conclusions of this paper are summarized and some working ideas and reference opinions are provided for the marketing audit work of other real estate industry companies.Through the research on the value-added function of the marketing audit of A real estate company,this paper shows that the marketing audit can effectively realize the value added of the enterprise.Through the research on the marketing audit work link of specific projects,the paper analyzes the measures and methods to improve the value-added marketing audit of A real estate company.This paper supplements the theoretical and practical research on the value-added function of marketing auditing from the perspective of real estate companies.It hopes to deepen the public's understanding of the problems existing in the marketing audit of real estate companies in China and the reasons for their formation,and how to pass the real estate companies in China.Marketing audits provide value for value added.