Research On The Digital Transformation Of Y City Commercial Bank

The application of the Internet and the fast development of Fintech has greatly promoted the development of the Internet economy and the society as a whole,digital wave swept across industries and drive the whole society to accelerate the innovation and the digital transformation,bring brand-new product and service experience for people,at the same time digital innovation boom for the traditional financial industry also provides a new development and opportunity.On the one hand,fintech technologies represented by digital technologies such as mobile Internet,big data,artificial intelligence and blockchain have been continuously applied in various businesses by financial institutions and become an important channel for the transformation and upgrading of the financial industry.On the other hand,financial institutions represented by commercial Banks attach more importance to digital transformation and become active participants in fintech practices.Digitization not only brings new vitality to commercial Banks,but also has an unprecedented impact on them.How to actively respond to the impact of digitization on commercial Banks and successfully carry out digitization transformation has become an urgent question for commercial Banks to confront.This paper summarizes the development of the digital characteristics and the influence of commercial Banks,on the basis of research results,with a set up near the provincial legal person units Y city business is the research object,starting from the overall situation and the current situation of the development of digital,analyzes the problems existing in the development of the digital transformation,its digital development effect is not obvious,digital business operation ability insufficiency,the organizational structure is not clear,such as digital transformation development problem restricts the Y city commercial Bank.The reasons for the above problems mainly lie in the lack of differentiation of digital strategy,the incompatibility between business requirements and digital technology,and the difficulty in adapting organizational structure to the agile culture of digital enterprises.Finally,the paper proposes optimization strategies from the aspects of building differentiated digital transformation development strategy,improving business operation ability,strengthening organizational guarantee,etc.,in order to achieve the purpose of improving the digitization level of city Y commercial bank.This paper takes Y city commercial Bank as an example to analyze the problems faced by commercial Banks,in the digital transformation and development,and puts forward corresponding countermeasures and Suggestions.In theory,it is conducive to enriching the research on the digital development of domestic small and medium-sized commercial Banks and promoting the continuous enrichment and development of digital transformation theory.In the practical sense,through in-depth analysis of Y city commercial Bank,combined with the existing problems in the digital transformation of Y city commercial Bank,the corresponding countermeasures and Suggestions are put forward.This will not only promote the continuous improvement of the digitization level of commercial Banks in city Y,but also provide experience for inter-bank Banks to carry out digital transformation and development under the new situation.