Research Of The Marketing Combination Strategy From WZMCC In The Internet Plus Era

With the rapid growth of information technology and digital economy,the information industry is still the crucial support for social and economic growth in China.The mobile internet is now in the ascendant.The great changes of people's consumption pattern and the consumption environment stimulate the operation enterprises to seek their own transformation concentrating on how to meet people's increasing demands for mobile internet and information consumption.Based on the current problems in traditional marketing strategies carried by CMCC,this paper studies on the exploration of new combination of the marketing strategies in background of Internet Plus Era.13 th Five-Year is the extra period of building a well-off society in an all-round way,the opportunity for information industry to generate new power and have broad development prospect,and also the critical period for CMCC to innovate,sustainably develop,and deepen the reform.However,at the same time,as the domestic dominant carrier in China,CMCC is confronting multiple difficulties and challenges,such as traditional business growth narrows,marketing resource reduces,and new requirement implements,industry competition intensifies and industry system restricts.First of all,my paper is going to expand on the relevant theories to Internet Plus and new combination of the marketing strategies.All the cases appearing in this paper are the real marketing regrouping strategies from WZMCC.I use them as main research cases.I offer new marketing proposals for WZMCC under new situations and circumstances after I had a review on the internal and external environment and situation according to the theory of marketing and strategy management.Relevant research and practice concerning communication operators' marketing regrouping strategies have been carried out both at home and abroad.On the basis of these research achievements,my paper points out the necessity and feasibility of CMCC's marketing regrouping strategies in Internet Plus era by means of comparative analysis and case study and by quantitative and qualitative analysis.In terms of place,price,promotion and product,my paper also puts forwards the marketing regrouping strategies which apply to transformation of WZMCC and suggests different marketing regrouping plans for customer of individual,family and group.This paper holds that the CMCC branches in different cities have to consistently adhere to following principles on marketing regroup strategy adjustment.To give full play to our own advantages and make good use of big data sets;To be customer-experience centered and highlight personalization and scene content;To jump out traditional service area where we are at the present,access to digital and intelligent area,and establish the on-line and off-line distribution which can apply to the internet plus develop;To guarantee the successful implementation of marketing regroup strategy...