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The Big Data Application Analysis For Chengdu Mobile

Posted on:2017-10-30Degree:MasterType:Thesis
Country:ChinaCandidate:Y FangFull Text:PDF
GTID:2349330512955640Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years, China has strongly advocated the concept of "Internet plus" In order to maintain the competitive advantage in original market transactions or to stand out in existing competitive market, traditional enterprises and start-up companies, as well as other industries especially the tertiary industry, are seeking transitions and putting the business model gradually closer to the concept of mobile Internet under this unprecedented background so as to seize the opportunity for further development.With the prosperity and development of mobile Internet, the mobile users produce extremely huge mass of data on the Internet every day. There is a new concept of "big data" which means the users'behavior data on internet that generated by the traditional or internet enterprises under online operations. How much are these big data? Data shows that the global Internet daily uploads more than 500 million pictures, and more than 20 hours videos were shared within 1 minute. The daily amount of information could engrave 168 million DVD discs. The "data fragmentation" created by people has unconsciously penetrated into the social economy and every corner of public daily life. This information is artificially generated, and if people analyze and use for these massive data, it will play immeasurable a significant role in many fields such as research of human behavior, discovery of market trend, revealing of natural law. If being further applied to the economic life, it will dig out huge commercial value through statistical analysis. Therefore, whoever uses the big data very well, he will own a valuable gold mine waiting for development.To the majority of Internet companies, seizing the Internet entrance and building a visiting platform is certainly an effective method for collecting various data of users. But how to turn the value of big data into cash is a question worth thinking. However, due to the consideration for enterprise system and social responsibility for a traditional telecom carrier, the public ask for more requirements to its big data application, such as safe information, normative using and privacy protecting. The using scale of big data is a real challenge to telecom carrier.This paper builds a research topic based on the big data applied case of China Mobile Chengdu branch. In this paper, it analyzes the big data advantage for Chengdu Mobile according to the big data concept and definition. Through the comparison with the other local telecom carriers for big data cases, it summarizes the successful experience in applied cases such as public security, government services and commercial operations. It also presents the telecom carrier's further application from existing typical cases. At the end of the paper, it proposes the cooperating expectation in big data field between telecom carrier and internet enterprise.
Keywords/Search Tags:Big Data, Mobile Internet, Telecom Carrier, Applied Case
PDF Full Text Request
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