Research On Effects Of Entrepreneurship On Growth Performance Of Retail Enterprises

In recent years,due to the rapid changes in the macro environment and industry environment,the phenomenon of "closing the stores" has appeared in the branches of traditional retail enterprises in China.According to incomplete statistics,from 2012 to 2016,194 stores closed,391 supermarkets closed and 6630 sports brand shops closed.Over the past few years,not only foreign retail businesses have been closed,but also the traditional retail businesses in China.Such as Wanda Department store,56 stores in 2015;Lianhua Supermarket closed 477 retail outlets in 2016.At the same time,the data also show that most of the closed branches are retail outlets opened across regional expansion.Most of these traditional retail stores have slow response to the market,low efficiency in organization,and lack of deep understanding of the local system environment and market environment,which leads to the failure to adapt well to the local environment in the cross regional operation.How can we better promote the growth and development of retail enterprises?This problem has attracted more and more scholars' attention in recent years.Many factors that affect the growth of retail enterprises have also been put forward by scholars.These studies have achieved many valuable results,but there are two research defects in the following aspects,which provide the possible research direction for this study.First,the previous research on the growth of retail enterprises was mainly concerned with the factors affecting the growth of retail enterprises,and formed three basic academic views,namely,internal determinism,external determinism and internal and external determinism.However,most of these studies take the listed retail enterprises or retail group enterprises as the research object,and rarely pay attention to the retail stores.Therefore,it is difficult to provide valuable theoretical guidance to the retail stores that closed down frequently at the present stage.In the study of the internal determinism,there is no concern about the influence of the enterprise spiritual and cultural factors on the growth of the enterprise,and the important influence that the entrepreneurial spirit may have on the cross regional retail enterprises under the unfamiliar and rapid change of the market environment.Based on this,this paper attempts to explore the impact of entrepreneurial spirit on retail enterprises and the underlying mechanism.Second,previous studies on the growth of retail enterprises did not pay attention to the important influence of the adaptability of retail enterprises on their growth.There are differences between retail enterprises and other enterprises.They operate across regions.Whether cross regional business can adapt well to the local environment and whether it has good adaptability is crucial to the development of retail enterprises.Therefore,it is of great significance to explore the impact of entrepreneurship on the adaptability and growth performance of retail outlets.In reality,each retail store has different autonomy and timing of market entry.They play an important role in the future development of the stores.In the study,they also consider the relationship between the entrepreneurship and adaptability,the relationship between the entrepreneurship and the growth performance.Therefore,the core question of this paper:will corporate entrepreneurship.affect the adaptability and growth performance of retail enterprises?In this paper,based on the theory of resource base and enterprise growth theory,this paper constructs the research model of corporate entrepreneurship,store adaptability,branch autonomy,opportunity and growth performance of retail enterprises.This paper collects data through a questionnaire survey on the heads of retail stores and administrators.The data collected are processed and analyzed using SPSS22.0.Through the empirical analysis of 251 samples,the main conclusions of this paper are as follows:(1)entrepreneurship has direct positive impact on the growth performance of retail enterprises.corporate Entrepreneurship also has a positive impact on the adaptability of retail stores,and indirectly affects the growth performance of retail stores.(2)the autonomy of retail stores will play a regulatory role in the relationship between corporate entrepreneurship and the growth performance of the branch.The timing of market entry does not play a regulatory role between entrepreneurship and growth performance.(3)the autonomy of retail stores play a moderating role in the relationship between corporate entrepreneurship and adaptability.Based on the above conclusions,this paper puts forward the following suggestions on how to better promote the growth of retail enterprises.(1)Pay attention to the cultivation of the entrepreneurial spirit of traditional retail enterprises.Enterprise manager must be deeply aware of the importance of corporate entrepreneurship to traditional mature retail enterprises in the fast changing market environment.(2)Actively enhance the environmental adaptability of retail stores.(3)combined with the characteristics of branch stores to set up autonomy of retail stores.With thd development of cross-regional operation of retail enterprises,retail group companies should give retail stores greater autonomy in operation.and those stores that having positive entrepreneurship should be boldly authorized to make them.Let's them make own strategy to achieve rapid development according to local environment.