Research On Financial Performance Evaluation And Investment Suggestions Of China's Securities Listed Companies

Since the 21st century,China's financial market has experienced many violent fluctuations,which have had a serious impact on the national economy.Strengthening the supervision of the financial industry and doing a good job in financial innovation have gradually been attached importance.The securities industry is the backbone of China's capital market and the vane of China's financial market.Financial performance evaluation can easily reflect the overall operation of the company,which is not only conducive to helping investors make reasonable investment decisions,but also conducive to operators timely adjust the management methods and development direction of the company.This paper analyses the financial performance evaluation of China's securities listed companies from the perspective of investors.According to the data disclosed in the financial reports of 37 securities listed companies in China,thirteen financial indicators are selected from five aspects: profitability,solvency,equity expansion ability,development ability and operation ability.The financial performance of 37 samples is comprehensively evaluated by factor analysis.Then cluster analysis is carried out on the result of factor analysis,and differential analysis is carried out according to the characteristics of different types of securities companies,and corresponding investment suggestions are put forward.This paper uses factor analysis and cluster analysis to evaluate the financial performance of China's securities listed companies,and draws the following conclusions: Firstly,China's securities listed companies can be divided into four categories: radical securities companies,robust securities companies,diversified securities companies and platform securities companies.Among them,the radical securities companies have higher investment risks and potential returns;the robust securities companies have more stable returns and strong risk control capabilities;the diversified securities companies have higher returns and stronger risk control capabilities,which are favored by the capital market;the platform securities companies mainly focus on securities,while expanding across industries and domains.Zhang,with a high rate of return,has also magnified the risk many times.Secondly,the capacity development of China's securities listed companies is very uneven,and there are great differences among different securities companies.There are two innovations in this paper.Firstly,on the basis of traditionalevaluation index system,the original evaluation index system is innovated according to the characteristics of the securities industry.Secondly,different investment proposals for different types of securities enterprises are put forward by clustering analysis.