Study On The Evaluation Of Huanren's Tourism Destination Brand Under The Background Of Global Tourism

In recent years,One Belt And One Road strategy is gradually deepening.In this environment,China's tourism development momentum is more and more fierce.Combined with the current situation of tourism development,China should follow the trend of The Times to vigorously develop mass tourism,which is the general strategy of tourism development at the current stage.Liaoning province is one of the most famous tourist provinces in China.The development of tourism has promoted the development of many surrounding industries and effectively alleviated the employment pressure in related cities.Of course,with the rapid development of tourism,the competition in the tourism market is becoming more and more fierce.In order to gain a place in the fierce market competition,the tourism industry of all places is adopting the brand development strategy to build famous tourism brands.Based on this,the construction of tourism destination brand has become one of the important research topics with development and management.In addition,at present,the brand influence of tourist destinations has become one of the important factors to attract tourists.This thesis aims at constructing the brand formation factors and related evaluation index system of tourism destination.In addition,factor analysis is adopted to analyze the five major factors including core tourism value,tourism infrastructure,tourism shopping demand,tourism leisure experience and auxiliary demand.The index system and evaluation model were used to effectively evaluate the brand of huanren tourism destination.The ideas used in the analysis and evaluation were to put forward questions,theoretical review,index analysis,system construction,empirical analysis and Suggestions.In addition,on the basis of the existing theoretical achievements,this paper adopts the method of factor analysis to construct the factors and evaluation model that affect the formation of tourism destination brand.Taking benxihengren county as an example,this paper makes an empirical analysis,points out the existing problems,and gives some practical and effective Suggestions to solve these problems.Then it can provide some reference for the brand construction of liaoning province.