The Study Of Mobile Bank.HP Financial Business Development Strategy Research

From 2004 to 2018,the Party Central Committee focused on the issue of“agriculture,rural areas and farmers” for 15 consecutive years,highlighting the importance the Chinese government attaches to agriculture,rural areas and farmers.Therefore,the State Council,in conjunction with the three rural and financial related departments,issued the “Promoting Inclusive Financial Development Plan(2014-2020)”(hereinafter referred to as “HP Plan”)in 2014,which is the first in China to address Pratt & Whitney.The national financial strategy is issued in the financial sector.The “Inclusive Prairie Plan” pointed out that relevant departments and related institutions should make full use of the characteristics of network loans and convenient financing,and promote the positive development of inclusive financial services,which is of great significance to alleviate the financing difficulties of small and micro enterprises farmers and low-income groups.Based on the analysis of background,domestic and foreign research status,combined with the theory of Pratt & Whitney entry,mobile banking and financial development,this paper analyzes the development of inclusive financial services in Z Bank W branch mobile banking.And analyzed it,and finally came to the practice of inclusive financial development of Z Bank W Branch,and analyzed the internal environment and external environment.Secondly,it makes an in-depth analysis of the problems and causes of the development of Z-bank W-shares,and analyzes the contradiction between financial consumers and financial service providers in W branches,and analyzes the root of contradiction.Finally,through the reference of HP financial experience at home and abroad,combined with relevant theories,this paper proposes the problems and causes of inclusive finance in mobile banking,from improving the external environment,improving credit support,expanding network coverage and strengthening internal management.Innovative recommendations for the development of inclusive financial services in mobile banking in W branches.At present,the domestic banking industry is still in the theoretical exploration stage for mobile banking research.The mobile banking business is only an integral part of e-banking.It serves the simple needs of customers for daily inquiries,settlements,transactions,etc.,and fails to incorporate the financing needs of customers.Mobile banking comes up,not to mention the inclusion of financial services such as inclusive finance,which are urgently needed by the public,in mobile banking.Therefore,in the research process of this paper,Z Bank W branch,targeted research on mobile banking and inclusive financial business development data,through detailed and comprehensive elaboration,analyze the problems encountered in the development of two businesses,and Such issues raise reasonable proposals toenrich the research results of mobile banking and provide a new way for the development of inclusive financial services.Therefore,the research of this topic has a meaning.