Marketing Strategy Of SMEs In The Internet Age

China's social market-oriented economy is developing rapidly.The material and cultural living standards and spiritual living standards of the citizens are rising steadily,and the demand is constantly improving.SMEs are important economic entities in all segments of the industry and play a role.An important role that is indispensable.At the same time,the rapid development of small and medium-sized enterprises around the world is accompanied by the rapid demise of many enterprises.The number of small and medium-sized enterprises that can survive and develop in a long-term,stable manner is small,and which can successfully shape their own brand image and survive and realize There are very few SMEs that are growing in their own business.Research and practice have proved that excellent,healthy and correct marketing strategies are important guarantees and strategic support for SMEs to achieve their own sustainable development.This paper analyzes the marketing status,technology status,environmental status,talent status and marketing strategies of SMEs in China.The status quo,that China's SMEs want to continue healthy development should develop accurate and efficient marketing strategies.Integrated marketing communication,as an efficient way to convey the brand concept and reach the target users to achieve the company's traffic growth,SMEs should also and must learn,draw on and use the excellent concepts and means as soon as possible.In the author's literature and theoretical research on the marketing status and environment of SMEs,most of the papers only involved in the theory,and there is a lack of theoretical application to the actual enterprise marketing strategy formulation,implementation,landing and tracking research.Most of the research objects are unknown traditional enterprises or atypical enterprises.They lack effective marketing and data analysis on marketing strategies,marketing methods and advertising promotion effects of typical Internet companies in the In ternet era.This paper starts from the status quo of the marketing strategy of SMEs,and is based on the business social products of the workplace that has been established for 7 years and has grown from zero to the industry leader.Based on the competition status,brand update status and marketing strategy.As a background,the theory is applied to the marketing strategy of the company,and its marketing activities,advertising and effect tracking in the market are summarized and extended.The innovation of the article is based on the rational enterprise marketing strategy formulation,combined with the core demands of various enterprises in the Internet era and the survival status of SMEs,it is recommended that SMEs choose a suitable and accurate platform for partners to carry out online+Slim,wide+accurate,large screen+small screen multi-dimensional marketing attack,thereby expanding the boundaries of enterprise users,expanding product influence,thereby enhancing the market share of enterprises,and achieving sustained,rapid and healthy development of enterprises.The author hopes that through detailed research and case analysis of the topic,we can find a way to suit the development of China's SMEs in the Internet era,hoping to effectively help SMEs in different industries in the Internet era from a strategic perspective.From a high-level and tactical perspective,we will enhance our own competitiveness,realize our own value and gain profits,and thus better promote the deepening reform and development of China's economic structure.In the analysis of SMEs and the analysis of the case enterprises,the author uses the Porter Five Forces model to compete for the status quo of SMEs in China's social and economic environment,and points out SMEs and veins through SWOT analysis.The status quo,opportunities,challenges and threats faced in the market environment in which they operate.Finally,using the case analysis method to analyze and analyze the marketing strategy and marketing activities of the case enterprise,and finally put forward valuable opinions and effective suggestions based on the current situation of the actual development of China's SMEs.