| In 2014.the transaction scale of China’s online retail market reached 2.82 trillion yuan,accounting for 10.6%of the total retail sales of consumer goods.In 2015,it was 3.83 trillion yuan,accounting for 12.7%of the total retail sales of consumer goods.In 2016,it was 5.15 trillion yuan,accounting for 14.9 percent of the total.In 2017,71.8 trillion yuan,or 19.6 percent of the total.In 2018,it exceeded 90 trillion yuan and contributed 45.2 percent to the growth of total retail sales of consumer goods.It can be said that online sales continue to encroach on the market share of traditional retail enterprises.In this context,traditional retail enterprises should respond to the competitive challenges and maintain the original brick-and-mortar store sales advantage,and start to transform to 020,that is,online and offline sales mode.In order to ensure the smooth progress of transformation,strengthening financial risk prevention and taking appropriate control measures become important links,which is also the necessary guarantee for the survival and development of retail enterprises.This paper uses case study of the 020 transformation of the WangFuJing shopping mall,first of all,from the basic theory of financial risk,analyzes the transformation of the enterprise will be the financial risk of the type,followed by detailed analysis WangFuJing department store in the budget,financial operation,project funding risk management status,and its transformation in the light of risk and causes,through the comparative study,quantitative study and qualitative analysis,it is concluded that the transformation of 020 WangFuJing department store money too big is the main cause of the financial risk,and investment did not reach the expected goals,and corporate profitability is not optimistic for the future.Finally,in financing,investment,operation three aspects,the corresponding financial risk resolution measures.There are also emergency measures for possible future situations. |
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