Research On The Transformation Of Nanchang Department Store From The Perspective Of Network

Traditional department stores pay attention to " Hundred department stores" and serve the people.Therefore,department stores have always been proud of their variety.However,with the changes in the consumer market and the development of business conditions,department stores have to reorganize their customer base.Department stores have faced all types of consumers before,but now they need to face a specific group of consumers.The characteristics of sales goods also gradually transition from all types of goods to fashion,features and positioning of accurate goods.Now.Single-run daily consumer products can no longer satisfy consumer demand.What consumers now need more is to enjoy additional cultural,artistic,catering,fitness,entertainment,and travel experiences during the shopping process.Department stores can gradually develop into shopping malls,or develop specialty stores to meet the special needs of consumers,or jointly e-commerce based on the development of physical stores,open up online and offline channels,and give consumers a more convenient and efficient shopping experience.But so far,the development of e-commerce in China's department stores is still very slow,and many bottlenecks have been encountered during the “electric shock”.This article first analyzes the related theories of department store industry,e-commerce and the development of Nanchang department store.Based on the analysis of the reasons for the transformation of Nanchang department store,the external factors mainly include the rapid development of e-commerce in department stores,consumer psychology and demand.The reasons for the three changes in the direction of substantial changes and online shopping toward the substantive direction;internal causes mainly include excessive competition leading to decreased profitability,blind expansion of stores leading to the loss of the company's overall interests,management technology lagging behind and inefficient management,homogenization of commodity structure.Serious aging,lack of operating characteristics of these reasons.Secondly,the transformation plan for Nanchang Department Store was proposed,including the guiding ideology of transformation,the principle of transformation,and the specific content of transformation operations.Specifically,it includes providing WIFI services for customers,building a client platform,promoting the information of product category management,focusing on consumer experience,and improving service quality.Finally,put forward the safeguard measures for the implementation of the business transformation plan: First,organizational security,that is,optimize the organizational structure,foster reserve cadres,increase functional departments,etc.Second,policy guarantees,that is,improve the performance evaluation policy and establish a scientific compensation incentive system;It is business protection,actively develops department store member business and vigorously expands value-added business;Fourth,it is management guarantee,vigorously promotes target management measures and enhances the level of human resource management.