| With the progress of the times,intelligence and e-commerce have flooded all aspects of people's lives.The development of e-commerce is the trend of the times.Following its development,the store business of traditional retail industry has been hit by unprecedented impact.Many traditional retail enterprises realize that they want to survive.Must undergo a comprehensive transformation.The traditional retail industry wants to maintain its original physical advantages and adapt to the trend of the times.020 transformation has become their first choice.While the enterprise is undergoing 020 transformation,its financial risks are objective and unavoidable,so take appropriate financial Risk prevention measures and control measures are important guarantees for the success of their transformation,and are also an important cornerstone for the survival and development of enterprises.This thesis takes the transformation of 020 of Suning Yunshang as a research example,starts with the study of the basic theory of financial risk,summarizes some types of financial risks that will occur in conventional enterprises,and then summarizes the specific process and financial data of Suning Cloud 020 transformation.And combined with the theory to identify the financial risks in the transformation process of Suning Cloud 020.The financial risks during the transformation of Suning Cloud 020 were identified as financing risks,investment risks and operational risks.And analyze the causes of financial risks based on the three types of indicators combined with the status quo of the enterprise.At the same time,the company's expected development capability is also worrying.In the last part of the thesis,based on the three perspectives of financing,investment and operation,the control measures for strengthening financial risk prevention are put forward.And in response to the company's emergency situation facing financial risks,it puts forward the necessary emergency measures. |
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