Study On Financial Risk Identification And Control Of Suning Tesco

With the prosperity and development of China’s e-commerce industry,the marketing amount of offline physical stores has encountered a strong,far-reaching and sustained impact.Many enterprises meet the needs of different consumer groups through the OTO(Online To Offline)business model,but the financial risks brought by this business model are unavoidable.Therefore,enterprises should adopt appropriate financial risk identification and control measures to deal with the financial risks brought by the OTO model,which is an important prerequisite to ensure the survival and development of enterprises.Taking suning tesco as the case study object,this paper starts with the basic financial theory,summarizes the relevant studies of domestic and foreign scholars through literature review method,and reviews relevant theories such as financial risk and financial risk management.Secondly,the financial statement data of suning tesco in the past five years are analyzed by the method of statement analysis and index analysis.Then use case analysis,qualitative and quantitative method from the enterprise financing risk,investment risk,operation risk,credit risk and so on four aspects of Su Ningyi purchase,which can identify the financial risk faced by the daily management of working capital to identify businesses is not abundant,debts have been bigger,more interest expense and enterprise profit ability is weak and adversely affected due to participate in the same industry price war and related risks.Then,a univariate and multivariate financial risk evaluation model is constructed to objectively and reasonably evaluate the financial risk of suning tesco,and the evaluation grade of financial risk of suning tesco is mild warning.In the last part of the thesis,based on four aspects such as financing,investment,operation,credit of Su Ningyi purchase targeted financial risk prevention and control measures are put forward,and put forward scientific planning daily operation of the working capital of enterprises,adjust the debt structure,adopt the reasonable inventory purchasing mechanism of enterprise by adopting appropriate inventory purchase science budget,cost control methods,improve product added value and enterprise profit growth,toavoid vicious price competition,risk prevention and control countermeasures to reduce Su Ningyi bought the financial risk in the process of day-to-day operations.Through the study on the identification and control of financial risks of suning tesco,this paper provides a reference for similar enterprises in the same industry and has certain reference significance for other enterprises that also have financial risks.