Research On Management Problems Of Accounts Receivable In China's Household Appliances Corporation

In recent years,with the rapid development of China's economy,the household appliance industry matures,and the competition among household appliance enterprises is becoming increasingly fierce,in order to achieve high sales,high profitability,more and more enterprises choose credit to attract more customers,credit sales arc widely used.Although credit sales is an important way to win customers and maintain market share,credit sale will increase the balance of accounts receivable and increase the risk of bad debts of accounts receivable,which may eventually lead to the low efficiency of accounts receivables.Because accounts receivable occupy a large amount of fuids,long-term credit sales may even affect the supply of funds needed for enterprises to maintain their daily operations.Once a large number of accounts receivable cannot be paid on time,it may eventually lead to the breakup of the capital chain of enterprises,which has a very serious impact on enterprises.In order to reduce the occurrence of such a business.,we should make scientific and reasonable management of accounts receivable,rationally select customers and strengthen their credit evaluation,in order to promote healthy and stable development of enterprises.This paper mainly studies the current situation of our country accounts receivable management,of 44 household appliance industry listed companies,reviews the domestic and foreign scholars to the theoretical research results of accounts receivable control and management.This paper adopts the method of normative research,put forward to China's household electrical appliance industry accounts receivable management issues--analysis of accounts receivable related to the problem-solve the account receivable in terms of ideas,Make a conclusion that China's household electrical appliance industry listed companies credit mechanism is not perf'ect,lacking of account receivable supervision system,lacking of effective internal control system of the conclusion,and puts forward the corresponding countermeasures of accounts receivable management for China's household appliance industry listed companies.Then select the Hisense Kelon Electrical Holdings Co Ltd's management of receivable as a case for specific analysis.Facing the increasingly fierce competition in the industry,Hisense Kelon,in order to get a high sales growth,focuses on how to develop products that cater to the consumption upgrading of consumers,and how to develop more markets,but ignores the management of accounts receivable which is also important for business management.The lack of accounts receivable management leads to Hisense Kelon's accounts receivable have many problems to be solved.This paper analyzes the status of the accounts receivable management,the existing problems,the causes of its problems,and puts forward corresponding strategies for the problems existing in Hisense Kelon's accounts receivable management,for example.we should strengthen the securitization of accounts receivable and so on.