Study On The Influencing Factors Of Users’ Adoption Behavior Of Wearable Device Based On IWatch And Millet Bracelet

In recent years,with the rapid development of science and technology,humans have the opportunity to enjoy the new experience of intelligent life that smart phones,tablet PCs,smart watches and other mobile wearable equipment wear swept the world.The current wearable equipment market is still in its infancy,consumers are generally on the sidelines of this new product.From iWatch which is the representative of the smart wristlet to the millet bracelet,they are sharing a higher product in the market which is still not enough to establish the benchmark for wearable equipment industry.Recently,as users ’interests in wearable devices have become apparent,increasing emphasis has been placed on influencing factors that can have a more positive user experience and facilitate good user adoption.Therefore,based on the comparative analysis of iWatch and millet bracelets,this study explores the main psychological factors that affect wearable devices,analyzes the intrinsic linkages of these factors,summarizes their impact on user acceptance,proposes and validates an integrated user acceptance model about adoptions of the Wearable equipment,which is of practical significance for the marketing of wearable equipment.In this paper,the market situation of wearable equipment products is summarized,and the related theoretical models accepted by users are summarized,and the key influencing factors in each model are summarized,such as affective quality(AQ),relative advantage(RA),mobility(MB),availability(AV),and sub cultural appeal(SA).Based on the original model of TAM and UTAUT,the research results are integrated into it,and a conceptual model suitable for wearable equipment is proposed.Based on the conceptual model,the related hypotheses were put forward,the questionnaire was designed,and the survey was carried out through the network.By using the SPSS 20.0 and AMOS21.0 software,the descriptive statistics of the data collected in the formal survey were firstly analyzed,and reliability and stability of the scale were verified by reliability and exploratory factor analysis.Then,correlation analysis was carried out to judge the close degree of the relationship among variables.Finally,regression analysis is performed on the data,and the structural model of the whole model is used to detect the fit degree of the hypothesis model and the real data.The results of empirical analysis are as follows:the emotional quality and relative advantage of wearable equipment have a positive impact on performance expectations;mobility and availability have a positive effect on the effort expectations of the adoption of wearable equipment;performance expectation,effort expectation,social influence and sub cultural attraction have a positive effect on the willingness to wear the wearable equipment respectively,while perceived cost and perceived risk have a negative impact on the willingness to wear the wearable equipment;the conditions and willingness to use have a significant positive impact on user behavior.Finally,suggestions on the development of wearable equipment are given according to the research conclusion,and the limitations of the research are pointed out.Although wearable devices are becoming more popular,empirical research on user perception and willingness to use is still preliminary.This paper is one of the first academic attempts to predict the use of wearable devices,and has implications for the adoption of future wearable technologies.