Fosun Pharma's Financial Strategy Research

Pharmaceutical enterprises are the civilian production industry.In recent years,with the widespread concern of the Chinese government on the people's livelihood,the development of pharmaceutical companies has ushered in unprecedented opportunities.However,pharmaceutical companies are facing reforms anges to the development of the pharmaceutical innd internal integration,which poses severe challedustry.At this critical moment,how to optimize the financial strategy of pharmaceutical companies is crucial to promoting the rational allocation of resources for pharmaceutical companies and ensuring the healthy and sustainable development of pharmaceutical companies.The research on corporate financial strategies also helps companies to define their strategic goals.To help companies maximize their corporate value.Therefore,the study of this issue has certain theoretical and practical significance.The article begins with the status quo of Fosun Pharma's industry,and combines the internal and external financial strategic environment of Fosun Pharma to explain the current financial strategy of Fosun Pharma.Secondly,using the financial strategy matrix method,the current financial strategy of Fosun Pharma is analyzed from the two dimensions of economic added value and sustainable growth ability combined with the enterprise life cycle.Therefore,it is found that Fosun Pharma hasproblems such as shortage of funds,unreasonable capital structure and low investment income.These problems are mainly due to the fact that Fosun Pharma's financial strategy does not match its life cycle stage,resulting in the company's asset-liability ratio.Low,single investment project,high dividend payout rate,and other reasons.Finally,in response to the above problems,Fosun Pharma proposed separately to increase debt capital,give full play to the financial leverage of enterprises;conduct diversified investment,rationally plan internal investment projects and control dividend payment,and optimize the strategy with enterprise development as the primary purpose.To solve the problems in Fosun Pharma's financial strategy.In summary,through the research on the financial strategy of Fosun Pharma,it can be found that the overall development of the company is rapid and the development potential is large.However,in terms of its financial strategy,the article puts forward several optimization suggestions to achieve the goal of making Fosun steadily move forward in a competitive environment full of opportunities and challenges.