Research On Diversified Management Financial Performance Of HT Group

Nowadays,science and technology are constantly developing,and the economic foundation is constantly rising.After meeting basic material needs,people need to supplement cultural and other needs.And if a company wants to gain a foothold in the economic tide and win the market,it needs to choose a suitable business strategy and formulate a reasonable business model to cater to the changing needs of consumers.Today,many companies choose a diversified business model when they operate,but this does not necessarily mean that diversification is essential to the development of the company Whether diversification affects the financial performance of the company,how it will affect the level of financial performance,and whether it should adopt a diversified business model is an issue that must be considered when studying the relationship between diversification and financial performance.Through the research on the financial performance of HT Group's diversified operations,this paper can discover the changes in the financial performance of the Group before and after diversification,find out the problems in the diversification process of HT Group,and put forward correspondingly with the internal and external environment of HT Group.The countermeasures and suggestions to improve the financial performance of the HT Group have important guiding significance for the HT Group and other companies in formulating their development strategies.The paper is divided into six chapters.The first chapter is the introduction.It mainly introduces the background and significance of the research,introduces the current status of relevant research at home and abroad,determines the research ideas and research methods of this paper,and finally expounds the innovation and characteristics of the research.The second chapter is related concepts and theoretical foundations.It mainly introduces some concepts and theories related to diversification and performance research,and combs and summarizes them to help the next research.The third chapter is an overview of the implementation of diversified operations of the HT Group.First introduce the basic situation of HT Group,use SWOT analysis to understand the internal and external environment of HT Group,and the impact on diversified business strategy,and introduce the development pattern of HT Group's diversified operation.The fourth chapter is the financial performance analysis of the HT Group's diversified business performance.It mainly analyzes the related diversified and unrelated diversified income,related financial indicators,performance and EVA performance evaluation system,and finds problems in the process of diversification.The fifth chapter is the countermeasures and suggestions for improving the financial performance of HT Group's diversified operations.Through the analysis and research in the previous chapters,different solutions are proposed for the problems found,in order to improve the overall performance level of the HT Group.The sixth chapter is the research conclusions and prospects.Combining the analysis and research of the previous chapters,the conclusions of this paper are drawn,and the shortcomings of this paper and the prospects for future research are proposed.The main research methods in this paper are literature research method and case analysis method.Combining the two methods,through a large number of domestic and foreign literature research,can combine theory with practice,use theory to guide the implementation of practice,and use practice verification theory.Feasibility.Through the analysis of the HT Group environment,the Group's financial performance is studied to find out the shortcomings,and the recommendations and countermeasures are combined with the actual situation to provide reference and guidance for enterprises to carry out diversified operations.The innovation of this paper is to combine theory with case,and adopt a variety of financial analysis systems to bridge the relationship between group diversification and financial performance analysis.