Research On Problems And Countermeasures Of Rural Tourism Development In Nanxiong City

The report of the 19 th National Congress of the Communist Party of China put forward the strategy of revitalizing the countryside,giving priority to the development of agriculture and rural areas,promoting the integrated development of rural primary,secondary and tertiary industries,supporting and encouraging farmers to find jobs and start businesses,and expanding income.Channels.A central government document in2016 highlighted the importance of developing recreational agriculture and rural tourism.The 2017 Central Document No.1 "Several Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Structural Reform of the Agricultural Supply Side and Accelerating the Cultivation of New Momentum of Agricultural and Rural Development" once again proposed to vigorously develop the rural leisure tourism industry and point out the direction of leisure agriculture and rural tourism.Rural tourism in China appeared in the early1970 s and started relatively late compared to foreign countries.However,in recent years,in the context of the rapid development of domestic tourism and new rural construction,rural tourism has received widespread attention in terms of development status,problems,driving significance,and future prospects.Therefore,how to analyze the problems existing in rural tourism and give corresponding countermeasures has important theoretical and practical significance.In recent years,China's rural tourism has developed rapidly,and people's understanding of rural tourism has gradually increased.However,there are problems in the development of rural tourism,such as slow development,uneven development,and unsustainable development models.In response to these problems,intellectuals at home and abroad have also conducted a lot of research,but there has not been a continuous and comprehensive study on the development of rural tourism.Therefore,the geographical position chosen in this paper is superior,various resources are abundant,and the economy develops rapidly.Taking the rapid development of tourism industry in Nanxiong City as the research object,the literature data method,comparative analysis method,questionnaire survey method and in-depth interview method were used to find out the development of rural tourism industry based on practical experience in the development process of Nanxiong tourism industry.The tourism problem,in the development of rural tourism at home and abroad,analyzes the basic characteristics and behaviors of rural tourists and tourists in Nanxiong City,and discusses feasible development strategies to promote the healthy and sustainable development of rural tourism in Nanxiong City.Finally,this article summarizes the following results:In recent years,Nanxiong City has achieved very good results in urban and rural development.First,the government attaches great importance to the development of tourism and the development of tourism resources.Second,it is to improve rural tourism infrastructure and improve service levels.Third,rural tourism products are constantly enriched,and more and more projects can be experienced.Fourth,the brand awareness of rural tourism-related enterprises is constantly improving,and holiday tourism is quietly emerging.Fifth,the “Beautiful Nanxiong Project” achieved initial results and relied on rural tourism to help the poor.Despite this,there are still many problems in the development of rural tourism in Nanxiong City,such as: unscientific planning,blind development,rural tourism development neglecting the protection of the environment;structural imbalance,contradiction between supply and demandinfrastructure construction,insufficient experience and insufficient service capacity;Lack of professional talent and other issues.Experiences in rural tourism development at home and abroad: First,attach importance to government policy support;second,focus on developing special tourism products;third,pay attention to diversified marketing strategies.In-depth development of Nanxiong rural tourism should be scientific planning,timely development;adhere to government guidance,market leadership;develop products with unique characteristics,establish a tourism brand image;step up the pace of improving infrastructure,improve service levels;strengthen personnel training,innovative management methods;Enhance the intensity of publicity and improve the overall marketing level.