Internet Enterprise Value Assessment Based On Revised DEVA Model

Enterprise value assessment plays an important role in the process of enterprise operation and management.A reasonable and effective evaluation model of enterprise value can help promote the healthy and orderly development of the industry and the whole market.As Internet users proliferate,the Internet is subtly changing people’s lives.Under the background of the rapid development of Internet,Internet enterprises have grown rapidly and occupy an increasingly important position in the market economy system.Therefore,how to reasonably and effectively evaluate the value of Internet enterprises has become a hot issue in enterprise value assessment.However,the traditional enterprise value assessment model is not applicable to the evaluation of Internet enterprise value,and the Internet enterprise value assessment becomes a difficult problem to be solved urgently.This article starts with an overview of the Internet industry,and further introduces the traditional methods of Internet enterprise valuation.The applicability and limitation of these traditional methods in evaluating the value of Internet enterprises are also analyzed in detail.The conclusion is that,with the rapid development of Internet enterprises,it is an important task to construct the model applicable to the evaluation of Internet enterprise value.On the basis of DEVA valuation model,this article firstly introduces the concept,scope of application,applicable conditions of the model and its application effect.This article points out that the DEVA valuation model highlights user value and is suitable for Internet enterprise value assessment.Secondly,this paper points out that the DEVA valuation models have the defects of parameter determination and fundamental theory.Then,modifies DEVA valuation model from the user of the value of a measure and the relationship with the user and the Internet value contribution.The applicability of the modified DEVA valuation model and its scope of application are analyzed in detail.Finally,analyzed the Internet enterprise value and non-financial indicators,construction of non-financial index system,using expert scoring method and analytic hierarchy process(ahp)software to determine the non-financial indicators adjustment coefficient to adjust the evaluation value.Once again,taking zhongan online as a case,this paper introduces the basic situation of zhongan online,and points out that the traditional enterprise value assessment model can’t value the financing of zhongan online.After that,the paperanalyzes the profit pattern of the zhongan online,points out that the online profits is based on the basis of its owned billion users.And DEVA valuation model is applicable to zhongan online assessment of enterprise value.By collecting the relevant data online,modified DEVA valuation model is utilized to evaluate the value of zhongan online.And then compares valuation value with financing valuation and IPO price.The conclusion is that modified DEVA valuation model can effectively assess the Internet enterprise value.Therefore,in the context of the rapid development of the Internet,the revised DEVA valuation model is more applicable to the evaluation of Internet enterprise value than traditional enterprise valuation method.Finally,this paper prospects the future of the enterprise value evaluation model,and points out the future of the Internet enterprise value assessment will attach more importance to calculate the user value,the potential value of the enterprise,etc.And modified DEVA valuation models will get more and more extensive application in practice.