YZ Rural Commercial Bank Deposit Rate Pricing Research

China's interest rate liberalization has gone through a process of more than 20 years.In October 2015,the central bank released the upper limit of the floating deposit interest rate of Banks,and China's interest rate liberalization is moving towards the "last mile".After the floating ceiling of deposit interest rate was lifted,Banks gained more rights to set their own prices.At the same time,the bank's deposit interest rate pricing method attracted great attention from bank managers,especially the rural commercial Banks with excessively broad pricing methods.Market interest rate adjustment and fluctuation in the certain extent caused the bank deposit and lending spreads will be squeezed,spreads is the main source of rural commercial bank profit margins,based on the current financial environment of competition,in the face of spreads,financial disintermediation,customer financing diversified business environment,rural commercial Banks how to properly deal with the relationship between the deposit interest rate pricing and profitability,enhance the level of earnings and the solution of these problems on the long-term healthy development of rural commercial bank and its profound significance to the promotion of the county economy support ability.Based on the analysis of the deposit status of YZ rural commercial bank,this paper takes its deposit interest rate pricing as the research object and tries to improve the profit level through differential pricing from the perspective of customers' willingness to pay for deposit products.Firstly,the situation of China's rural commercial Banks' business operation and deposit interest rate pricing is analyzed.After the floating ceiling of deposit interest rate is lifted,China's rural commercial Banks' profit will shrink.Secondly,it summarizes the current situation of YZ rural commercial bank's deposit business and deposit interest rate pricing,and finds that YZ rural commercial bank has problems such as extensive pricing methods,weak support for pricing by information technology and pricing convergence.Then,focusing on YZ problems of bank deposit interest rate pricing method,analyzed the advantages and disadvantages of existing deposit pricing method,the further study ofYZ bank itself and the customer group characteristics,draw lessons from foreign mature customer segmentation standard,differential pricing model is put forward,the model with current deposit as an example,the historical data of 300 clients in YZ bank,Logistic regression analysis,respectively,in the absence of market segmentation and market segmentation hypothesis conditions,respectively,to solve the optimal opportunity interest rates,as a result of the empirical differentiation pricing helps to improve the level of bank profits.Finally,this paper proposes Suggestions on optimizing the pricing of YZ rural commercial bank's deposit interest rate,market segmentation and differentiated pricing,and optimizing the pricing management mechanism.We will strengthen the support of information technology and establish a sound pricing system for deposit interest rates.In order to guide the choice of deposit pricing methods of YZ rural commercial bank and rural commercial bank under the same conditions,promote the development of rural financial market subjects,and provide references for improving their profitability and competitiveness in the industry.The innovation of this paper is that it takes the deposit interest rate pricing of YZ rural commercial bank as the research object,and establishes the pricing and income optimization model under the market segmentation.Most of the previous studies focused on the factors affecting the fluctuation of deposit interest rate,but rarely involved in the specific issue of deposit interest rate pricing.Most of the previous studies were on large Banks.