Research On The Differential Pricing Of Commercial Bank Deposit Product Interest Rate

In March 20,2016,the people's Bank of Chinese governor Zhou Xiaochuan in the "Chinese Development Forum",said: "China's interest rate market has been basically completed before the end of 2015,financial institutions have to decide the interest rate right".2015 year in October 23 rd the central bank announced the deposit interest rate cap fully liberalized commercial banks and rural cooperative financial institutions,means the bank deposit business the same product price difference phenomenon will be further expanded.Deposits as the main source of funds of commercial banks in China,is the foundation to carry out other operations,but also commercial banks and customers to establish the initial tool relationship.With the development of financial market,financial products can be greatly improved,social capital flows are not limited to the banks and other traditional financial institutions.The financial deepening financial disintermediation the phenomenon is becoming increasingly serious,the important position of financial intermediation in commercial banks is relatively low,the savings assets in Chinese financial assets accounted for less than continued.Intense lag and competition system,field of commercial banks to transform the functions of government are forced to make financial market.Banks gradually weakened ability to absorb social capital,promote the active position in the business of the bank gradually delivered with customers through product innovation,reasonable price to cater to the diverse needs of customers,so as to improve the customer Loyalty to the bank.The commercial bank based on the product of the deposit products as the research object,tries to solve the differential pricing of commercial banks how to achieve a win-win situation with customers.This paper first analyzes the status quo of commercial bank deposit interest rate pricing,then analyzes the advantages and disadvantages of the traditional pricing method,the interest rate pricing system establishing differentiated,namely demand deposits the interest rate target profit pricing method,deposit pricing from the portfolio of pricing according to the degree of customer contribution,so as to improve customer loyalty.On the basis of constructing differential pricing model,the rationality of deposit interest rate pricing in Guiyang bank is analyzed.It is found that the current interest rate is within the theoretical interest rate range.However,the real interest rate of time deposit is the same as that of theoretical interest rate,but the real interest rate is lower than the theoretical interest rate when the amount of deposit accumulates to a certain critical point.On the contrary,the real interest rate is higher than the deposit interest rate.This paper proposes to enrich the elements of deposit pricing,form diversified portfolio pricing,implement market segmentation,achieve differential pricing of interest rates,and thus build an incentive and punishment system conducive to the maintenance of customer relations.Perfect the system function.