Identifying Lender's Adoption Antecedents Of P2P Lending In China

From 'Fintech' to 'Internet Finance',technology has profoundly impacted on our financial life,with P2P lending reshaping patterns of the loan market.The emergence of P2P lending offered a supplementary option for individual borrowers and micro-and-small business owners in China,only it's a controversial one.The industry's ambiguous entry threshold,messy market place,endless negative headlines and the latest wave of credit fraud in 2018 have crushed market confidence into the ground,causing its lenders' adoption rate to snap.Facing such situations,mainstream researchers are currently heeding lessons from risk-oriented perspectives,yet very few attempts from fintech adoption perspectives have been made.To address such a research gap,this dissertation takes an empirical approach to answer the main research question:what factors significantly influence China's potential lenders'adoption intention of P2P lending?Based on prior researches,five factors-ease of use,perceived security,market awareness,performance expectancy and e-service quality-are proposed and tested with questionnaire data collected from 168 users and non-users of P2P lending in China.Correlation analysis and multiple linear regression analysis were employed to analyze data.Findings of this study show that unlike in other economies,P2P lending adoption is predominantly influenced by perceived security in China.Monetary and information security precedes lenders' intention of adopting P2P lending.Besides,performance expectancy also positively influences the adoption intention,while no significant influence is found from ease of use,market awareness and e-service quality.Findings of this study not only provide managerial implications for Chinese P2P lending companies,but also offer suggestions to improve fintech adoption models.Future researches are suggested to explore new dimensions of P2P lending adoption and involve more diverse demographic groups.